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id=\"\u4eee\u8aac\u3092\u7acb\u3066\u3066\u304b\u3089kpi\u3092\u6c7a\u3081\u308b\u9806\u756a\">\u4eee\u8aac\u3092\u7acb\u3066\u3066\u304b\u3089KPI\u3092\u6c7a\u3081\u308b\u9806\u756a<\/h2>\n<p>\u6307\u6a19\u304b\u3089\u5165\u308b\u3068\u3001\u6e2c\u308c\u308b\u3082\u306e\u3092\u6e2c\u3063\u3066\u5f8c\u4ed8\u3051\u3067\u7269\u8a9e\u3092\u4f5c\u308a\u304c\u3061\u3067\u3059\u3002\u9806\u756a\u3092\u9006\u306b\u3057\u307e\u3059\u3002<\/p>\n<ol type=\"1\">\n<li><strong>\u4eee\u8aac<\/strong>\uff1a\u3053\u306e\u65bd\u7b56\u306f\u300c\u8ab0\u306e\u300d\u300c\u3069\u306e\u884c\u52d5\u300d\u3092\u300c\u3069\u3046\u5909\u3048\u308b\u300d\u306e\u304b\uff08\u4f8b\uff1a\u901a\u308a\u304c\u304b\u308a\u306e\u65b0\u898f\u5ba2\u306e\u5165\u5e97\u7387\u3092\u4e0a\u3052\u308b\uff09<\/li>\n<li><strong>\u691c\u8a3c\u3057\u305f\u3044\u56e0\u679c<\/strong>\uff1a\u65bd\u7b56\u3042\u308a\uff0f\u306a\u3057\u3067\u3001\u305d\u306e\u884c\u52d5\u6307\u6a19\u304c\u3069\u308c\u3060\u3051\u52d5\u304f\u304b<\/li>\n<li><strong>\u6bd4\u8f03\u8a2d\u8a08<\/strong>\uff1a\u3069\u306e\u300c\u306a\u3057\u300d\u3092\u53cd\u5b9f\u4eee\u60f3\u306e\u4ee3\u7406\u306b\u7f6e\u304f\u304b\uff08\u5bfe\u7167\u5e97\u30fb\u524d\u5e74\u540c\u9031\u30fb\u524d\u5f8c\uff09<\/li>\n<li><strong>KPI<\/strong>\uff1a\u4eee\u8aac\u3067\u540d\u6307\u3057\u3057\u305f\u884c\u52d5\u3092\u76f4\u63a5\u6e2c\u308b\u6307\u6a19\u3092\u4e3bKPI\u306b\uff08\u3053\u306e\u4f8b\u306a\u3089\u5165\u5e97\u7387\u3002\u58f2\u4e0a\u306f\u7d50\u679c\u6307\u6a19\u3067\u5f93\uff09<\/li>\n<\/ol>\n<p>\u3053\u306e\u9806\u756a\u3060\u3068\u3001KPI\u306f\u300c\u4eee\u8aac\u304c\u5f53\u305f\u3063\u305f\u304b\u3092\u5224\u5b9a\u3059\u308b\u9053\u5177\u300d\u306b\u306a\u308a\u307e\u3059\u3002\u9006\u9806\u3060\u3068\u3001KPI\u306f\u300c\u90fd\u5408\u3088\u304f\u52d5\u3044\u305f\u6570\u5b57\u3092\u62fe\u3046\u9053\u5177\u300d\u306b\u306a\u308a\u304c\u3061\u3067\u3059\u3002\u30b0\u30ed\u30fc\u30d3\u30b9\u6d41\u306e\u30af\u30ea\u30c6\u30a3\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u3067\u3044\u3046\u300c\u8ad6\u70b9\u3092\u5148\u306b\u7acb\u3066\u308b\u300d\u4f5c\u6cd5\u3068\u540c\u3058\u3067\u3001<strong>\u5148\u306b\u554f\u3044\uff08\u4eee\u8aac\uff09\u3001\u5f8c\u304b\u3089\u6307\u6a19<\/strong>\u3067\u3059\u3002<\/p>\n<h2 id=\"\u6bd4\u8f03\u8a2d\u8a08\u306e\u57fa\u672c\u5bfe\u7167\u5e97\u6bd4\u8f03\u524d\u5e74\u540c\u671f\u524d\u5f8c\u6bd4\u8f03\u306e\u9650\u754c\">\u6bd4\u8f03\u8a2d\u8a08\u306e\u57fa\u672c\uff08\u5bfe\u7167\u5e97\u6bd4\u8f03\u30fb\u524d\u5e74\u540c\u671f\u30fb\u524d\u5f8c\u6bd4\u8f03\u306e\u9650\u754c\uff09<\/h2>\n<p>\u53cd\u5b9f\u4eee\u60f3\u3092\u3069\u3046\u4ee3\u7406\u3059\u308b\u304b\u3002\u73fe\u5b9f\u7684\u306a\u9078\u629e\u80a2\u306f\u4e09\u3064\u3067\u3001\u305d\u308c\u305e\u308c\u9650\u754c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<table>\n<colgroup>\n<col style=\"width: 25%\" \/>\n<col style=\"width: 25%\" \/>\n<col style=\"width: 25%\" \/>\n<col style=\"width: 25%\" \/>\n<\/colgroup>\n<thead>\n<tr>\n<th>\u6bd4\u8f03\u8a2d\u8a08<\/th>\n<th>\u3084\u308a\u65b9<\/th>\n<th>\u4e3b\u306a\u4ea4\u7d61\u3078\u306e\u5f37\u3055<\/th>\n<th>\u9650\u754c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u524d\u5f8c\u6bd4\u8f03<\/td>\n<td>\u65bd\u7b56\u524d\u306e\u671f\u9593\u3068\u65bd\u7b56\u4e2d\u3092\u6bd4\u3079\u308b<\/td>\n<td>\u5f31\u3044<\/td>\n<td>\u5929\u5019\u30fb\u5b63\u7bc0\u30fb\u540c\u6642\u65bd\u7b56\u304c\u305d\u306e\u307e\u307e\u6df7\u5165\u3002\u6700\u3082\u8aa4\u308a\u3084\u3059\u3044<\/td>\n<\/tr>\n<tr>\n<td>\u524d\u5e74\u540c\u671f\u6bd4<\/td>\n<td>\u53bb\u5e74\u306e\u540c\u3058\u9031\u3068\u6bd4\u3079\u308b<\/td>\n<td>\u5b63\u7bc0\u30fb\u66dc\u65e5\u306b\u3084\u3084\u5f37\u3044<\/td>\n<td>\u53bb\u5e74\u3068\u4eca\u5e74\u3067\u5e97\u8217\u6539\u88c5\u30fb\u7af6\u5408\u30fb\u666f\u6c17\u304c\u5909\u308f\u308b\u3068\u5d29\u308c\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u5bfe\u7167\u5e97\u6bd4\u8f03<\/td>\n<td>\u65bd\u7b56\u3092\u3084\u3089\u306a\u3044\u4f3c\u305f\u5e97\u3068\u540c\u6642\u671f\u3067\u6bd4\u3079\u308b<\/td>\n<td>\u5b63\u7bc0\u30fb\u5929\u5019\u30fb\u666f\u6c17\u306b\u5f37\u3044\uff08\u540c\u6642\u671f\u3060\u304b\u3089\u5171\u901a\u3067\u52b9\u304f\uff09<\/td>\n<td>\u5bfe\u7167\u5e97\u304c\u672c\u5f53\u306b\u4f3c\u3066\u3044\u308b\u304b\u3001\u5bfe\u7167\u5e97\u3060\u3051\u5225\u8981\u56e0\u3067\u52d5\u304b\u306a\u3044\u304b\u304c\u547d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5b9f\u52d9\u3067\u4e00\u756a\u7b4b\u304c\u826f\u3044\u306e\u306f\u3001<strong>\u5bfe\u7167\u5e97\u6bd4\u8f03\u3068\u524d\u5e74\u540c\u671f\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u7c21\u6613DID\uff08\u5dee\u5206\u306e\u5dee\u5206\uff09<\/strong>\u3067\u3059\u3002DID\u306f\u300c\u65bd\u7b56\u5e97\u306e\uff08\u5f8c\u2212\u524d\uff09\u306e\u5909\u5316\u300d\u304b\u3089\u300c\u5bfe\u7167\u5e97\u306e\uff08\u5f8c\u2212\u524d\uff09\u306e\u5909\u5316\u300d\u3092\u5dee\u3057\u5f15\u3044\u3066\u52b9\u679c\u3092\u63a8\u5b9a\u3057\u307e\u3059\u3002\u5bfe\u7167\u5e97\u306e\u5909\u5316\u304c\u300c\u65bd\u7b56\u3092\u3084\u3089\u306a\u304f\u3066\u3082\u8d77\u304d\u305f\u306f\u305a\u306e\u5909\u5316\uff08\uff1d\u5929\u5019\u30fb\u5b63\u7bc0\u30fb\u666f\u6c17\u306e\u5171\u901a\u5206\uff09\u300d\u3092\u80a9\u4ee3\u308f\u308a\u3057\u3066\u304f\u308c\u308b\u306e\u3067\u3001\u305d\u306e\u5171\u901a\u5206\u3092\u5f15\u304d\u7b97\u3067\u6d88\u305b\u308b\u3068\u3044\u3046\u767a\u60f3\u3067\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057DID\u306b\u306f<strong>\u5e73\u884c\u30c8\u30ec\u30f3\u30c9\u4eee\u5b9a<\/strong>\u3068\u3044\u3046\u524d\u63d0\u304c\u3042\u308a\u307e\u3059\u3002\u300c\u65bd\u7b56\u304c\u306a\u304b\u3063\u305f\u3089\u3001\u65bd\u7b56\u5e97\u3068\u5bfe\u7167\u5e97\u306f\u540c\u3058\u63a8\u79fb\u3092\u305f\u3069\u3063\u3066\u3044\u305f\u306f\u305a\u300d\u3068\u3044\u3046\u4eee\u5b9a\u3067\u3001\u3053\u308c\u304c\u5d29\u308c\u308b\u3068\u63a8\u5b9a\u304c\u305d\u306e\u307e\u307e\u30d0\u30a4\u30a2\u30b9\u306b\u306a\u308a\u307e\u3059\u3002\u76f4\u63a5\u306f\u691c\u8a3c\u3067\u304d\u306a\u3044\u306e\u3067\u3001\u65bd\u7b56\u524d\u306e\u6570\u30ab\u6708\u3067\u4e21\u5e97\u306e\u58f2\u4e0a\u304c\u4e26\u884c\u306b\u52d5\u3044\u3066\u3044\u305f\u304b\u3092\u76ee\u3067\u78ba\u8a8d\u3057\u3066\u304a\u304f\u306e\u304c\u6700\u4f4e\u9650\u306e\u4f5c\u6cd5\u3067\u3059\u3002<\/p>\n<blockquote>\n<p><strong>Experience\uff1a\u4ea4\u7d61\u306b\u963b\u307e\u308c\u305f\u691c\u8a3c\u306e\u73fe\u5834<\/strong> \u5236\u7d04\uff1a\u8907\u6570\u5e97\u8217\u3067\u540c\u6642\u306b\u5024\u5f15\u304d\u3068\u30af\u30fc\u30dd\u30f3\u3068VMD\u5909\u66f4\u304c\u8d70\u308a\u3001\u3057\u304b\u3082\u5b9f\u65bd\u9031\u304c\u9023\u4f11\u3068\u91cd\u306a\u3063\u3066\u3044\u305f\u3002\u300c\u58f2\u4e0a\u304c\u4f38\u3073\u305f\u300d\u306e\u306f\u4e8b\u5b9f\u3060\u304c\u3001\u4f55\u306e\u52b9\u679c\u304b\u793e\u5185\u3067\u7d50\u8ad6\u304c\u5272\u308c\u3066\u3044\u305f\u3002 \u5224\u65ad\uff1a\u5f8c\u4ed8\u3051\u306e\u524d\u5f8c\u6bd4\u8f03\u3092\u8ae6\u3081\u3001\u65bd\u7b56\u3092\u304b\u3051\u3066\u3044\u306a\u3044\u540c\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306e\u8fd1\u96a3\u5e97\u3092\u5bfe\u7167\u306b\u7f6e\u304d\u3001\u524d\u5e74\u540c\u9031\u3068\u3082\u7a81\u304d\u5408\u308f\u305b\u308b\u7c21\u6613DID\u306b\u7d44\u307f\u66ff\u3048\u305f\u3002\u540c\u6642\u65bd\u7b56\u306b\u3064\u3044\u3066\u306f\u3001\u6b21\u30b5\u30a4\u30af\u30eb\u3067\u4e00\u3064\u305a\u3064\u6642\u671f\u3092\u305a\u3089\u3057\u3066\u5b9f\u65bd\u3059\u308b\u3088\u3046\u8a2d\u8a08\u3092\u5909\u66f4\u3002 \u7d50\u679c\uff1a\u9023\u4f11\u3068\u5929\u5019\u306e\u62bc\u3057\u4e0a\u3052\u5206\u304c\u5bfe\u7167\u5e97\u5074\u306b\u3082\u540c\u3058\u3060\u3051\u4e57\u3063\u3066\u3044\u305f\u305f\u3081\u5dee\u3057\u5f15\u304d\u3067\u6d88\u3048\u3001\u300c\u52b9\u679c\u300d\u3068\u3055\u308c\u3066\u3044\u305f\u4f38\u3073\u306e\u76f8\u5f53\u90e8\u5206\u304c\u4ea4\u7d61\u7531\u6765\u3060\u3063\u305f\u3068\u5206\u304b\u3063\u305f\u3002 \u518d\u73fe\u6761\u4ef6\uff1a\u5bfe\u7167\u5e97\u304c\u65bd\u7b56\u5e97\u3068\u540c\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u3001\u65bd\u7b56\u524d\u306b\u58f2\u4e0a\u304c\u4e26\u884c\u3057\u3066\u52d5\u3044\u3066\u3044\u308b\u3053\u3068\u3002\u540c\u6642\u65bd\u7b56\u306f\u6642\u671f\u3092\u305a\u3089\u3057\u3066\u5358\u72ec\u52b9\u679c\u3092\u53d6\u308c\u308b\u8a2d\u8a08\u306b\u3057\u3066\u304a\u304f\u3053\u3068\u3002<\/p>\n<\/blockquote>\n<h2 id=\"ab\u30c6\u30b9\u30c8\u3092\u5e97\u8217\u3067\u3084\u308b\u3068\u304d\u306e\u73fe\u5b9f\u7684\u306a\u3084\u308a\u65b9\">A\/B\u30c6\u30b9\u30c8\u3092\u5e97\u8217\u3067\u3084\u308b\u3068\u304d\u306e\u73fe\u5b9f\u7684\u306a\u3084\u308a\u65b9<\/h2>\n<p>\u6700\u3082\u5f37\u3044\u6bd4\u8f03\u8a2d\u8a08\u306f<strong>\u30e9\u30f3\u30c0\u30e0\u5316\uff08A\/B\u30c6\u30b9\u30c8\uff09<\/strong>\u3067\u3059\u3002\u5e97\u8217\uff08\u307e\u305f\u306f\u5730\u57df\uff09\u3092\u65bd\u7b56\u3042\u308a\u30fb\u306a\u3057\u306b\u30e9\u30f3\u30c0\u30e0\u306b\u5272\u308a\u4ed8\u3051\u308b\u3068\u3001\u65e2\u77e5\u30fb\u672a\u77e5\u3092\u554f\u308f\u305a\u4ea4\u7d61\u56e0\u5b50\u304c\u4e21\u7fa4\u306b\u5076\u7136\u5747\u7b49\u306b\u5206\u5e03\u3057\u3001\u958b\u59cb\u6642\u70b9\u3067\u7fa4\u304c\u6bd4\u8f03\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u89b3\u5bdf\u30c7\u30fc\u30bf\u306eDID\u304c\u300c\u4f3c\u305f\u5bfe\u7167\u5e97\u3092\u63a2\u3057\u3066\u4eee\u5b9a\u3092\u7f6e\u304f\u300d\u306e\u306b\u5bfe\u3057\u3001\u30e9\u30f3\u30c0\u30e0\u5316\u306f\u300c\u5272\u308a\u4ed8\u3051\u3067\u6700\u521d\u304b\u3089\u6761\u4ef6\u3092\u63c3\u3048\u308b\u300d\u306e\u3067\u3001\u3053\u3053\u304c\u6c7a\u5b9a\u7684\u306b\u5f37\u3044\u3002<\/p>\n<p>\u305f\u3060\u3057\u5e97\u8217\u3067\u5b8c\u5168\u306a\u5e97\u8217\u5358\u4f4d\u30e9\u30f3\u30c0\u30e0\u5316\u306f\u73fe\u5b9f\u7684\u3067\u306a\u3044\u3053\u3068\u3082\u591a\u3044\u3002\u5b9f\u52d9\u7684\u306a\u843d\u3068\u3057\u3069\u3053\u308d\u306f\u6b21\u3067\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30a8\u30ea\u30a2\u5358\u4f4d\u306e\u30b8\u30aa\u5b9f\u9a13\uff08geo holdout\uff09<\/strong>\uff1a\u5546\u570f\u3092 test\/control \u306b\u5206\u3051\u3001\u7247\u65b9\u3060\u3051\u8ca9\u4fc3\u3092\u6253\u3063\u3066\u5dee\u5206\u3092\u898b\u308b\u3002\u500b\u4eba\u306e\u8ffd\u8de1\u3092\u4f7f\u308f\u306a\u3044\u306e\u3067\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u306b\u5f37\u3044\u3002\u30c1\u30e9\u30b7\u30fb\u5e97\u982d\u30fb\u5730\u57df\u5e83\u544a\u3068\u76f8\u6027\u304c\u826f\u3044<\/li>\n<li><strong>\u5e97\u8217\u3092\u30da\u30a2\u306b\u3057\u3066\u5272\u308a\u4ed8\u3051<\/strong>\uff1a\u7acb\u5730\u30fb\u898f\u6a21\u30fb\u5ba2\u5c64\u304c\u8fd1\u3044\u5e97\u30922\u5e971\u7d44\u306b\u3057\u3001\u7d44\u306e\u4e2d\u3067\u65bd\u7b56\u3042\u308a\/\u306a\u3057\u3092\u632f\u308b\u3002\u5b8c\u5168\u30e9\u30f3\u30c0\u30e0\u3088\u308a\u73fe\u5834\u304c\u904b\u7528\u3057\u3084\u3059\u3044<\/li>\n<li><strong>\u6642\u9593\u3067\u4ea4\u4e92\u306b\u632f\u308b<\/strong>\uff1a\u540c\u3058\u5e97\u3067\u65bd\u7b56\u9031\u30fb\u975e\u65bd\u7b56\u9031\u3092\u4ea4\u4e92\u306b\u7f6e\u304f\uff08\u305f\u3060\u3057\u6301\u3061\u8d8a\u3057\u52b9\u679c\u3068\u5b63\u7bc0\u306b\u6ce8\u610f\uff09<\/li>\n<\/ul>\n<p>\u30b8\u30aa\u5b9f\u9a13\u306f\u8fd1\u5e74\u300c\u5897\u5206\u52b9\u679c\uff08\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30ea\u30c6\u30a3\uff09\u3092\u56e0\u679c\u7684\u306b\u6e2c\u308b\u624b\u6cd5\u300d\u3068\u3057\u3066\u5b9f\u52d9\u3067\u8a55\u4fa1\u304c\u9ad8\u3044\u4e00\u65b9\u3001test\/control\u306e\u540c\u8cea\u6027\u3084\u5730\u57df\u6570\u306e\u8a2d\u8a08\u3092\u8aa4\u308b\u3068\u7c21\u5358\u306b\u58ca\u308c\u307e\u3059\u3002\u300c\u3084\u308c\u3070\u6b63\u78ba\u306b\u51fa\u308b\u300d\u3067\u306f\u306a\u304f\u300c\u8a2d\u8a08\u54c1\u8cea\u306b\u5f37\u304f\u4f9d\u5b58\u3059\u308b\u300d\u304c\u6b63\u3057\u3044\u6e29\u5ea6\u611f\u3067\u3059\u3002<\/p>\n<h2 id=\"\u52b9\u679c\u304c\u51fa\u305f\u3068\u8a00\u3044\u5207\u308b\u524d\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\">\u300c\u52b9\u679c\u304c\u51fa\u305f\u300d\u3068\u8a00\u3044\u5207\u308b\u524d\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/h2>\n<p>\u6570\u5b57\u304c\u826f\u304f\u3066\u3082\u3001\u6b21\u304c\u6e80\u305f\u305b\u3066\u3044\u306a\u3051\u308c\u3070\u300c\u52b9\u679c\u304c\u51fa\u305f\u300d\u3068\u306f\u8a00\u3044\u5207\u308c\u307e\u305b\u3093\u3002<\/p>\n<ul class=\"task-list\">\n<li><label><input type=\"checkbox\" \/><strong>\u53cd\u5b9f\u4eee\u60f3\u3092\u4ee3\u7406\u3067\u304d\u3066\u3044\u308b\u304b<\/strong>\uff1a\u524d\u5f8c\u5dee\u3060\u3051\u3067\u306a\u304f\u3001\u5bfe\u7167\u5e97\u304b\u524d\u5e74\u540c\u671f\u3067\u300c\u3084\u3089\u306a\u304b\u3063\u305f\u5834\u5408\u300d\u3092\u8fd1\u4f3c\u3057\u305f\u304b<\/label><\/li>\n<li><label><input type=\"checkbox\" \/><strong>\u5171\u901a\u8981\u56e0\u3092\u5f15\u3051\u3066\u3044\u308b\u304b<\/strong>\uff1a\u5929\u5019\u30fb\u5b63\u7bc0\u30fb\u9023\u4f11\u30fb\u8fd1\u96a3\u7af6\u5408\u306e\u5f71\u97ff\u304c\u3001\u5bfe\u7167\u5074\u306b\u3082\u4e57\u3063\u3066\u76f8\u6bba\u3055\u308c\u3066\u3044\u308b\u304b<\/label><\/li>\n<li><label><input type=\"checkbox\" \/><strong>\u540c\u6642\u65bd\u7b56\u3092\u5206\u96e2\u3067\u304d\u3066\u3044\u308b\u304b<\/strong>\uff1a\u4ed6\u306e\u65bd\u7b56\u304c\u540c\u6642\u306b\u8d70\u3063\u3066\u3044\u306a\u3044\u304b\u3002\u8d70\u3063\u3066\u3044\u305f\u306a\u3089\u6b21\u56de\u306f\u6642\u671f\u3092\u305a\u3089\u305b\u308b\u304b<\/label><\/li>\n<li><label><input type=\"checkbox\" \/><strong>\u671f\u9593\u304c\u8db3\u308a\u3066\u3044\u308b\u304b<\/strong>\uff1a1\u301c2\u65e5\u306e\u597d\u8abf\u3092\u52b9\u679c\u3068\u547c\u3093\u3067\u3044\u306a\u3044\u304b\u3002\u66dc\u65e5\u304c\u4e00\u5de1\u3059\u308b\u6700\u4f4e1\u9031\u9593\u3001\u5b63\u7bc0\u3092\u898b\u308b\u306a\u30891\u30b5\u30a4\u30af\u30eb\u3092\u78ba\u4fdd\u3057\u305f\u304b<\/label><\/li>\n<li><label><input type=\"checkbox\" \/><strong>\u30b5\u30f3\u30d7\u30eb\u304c\u8db3\u308a\u3066\u3044\u308b\u304b<\/strong>\uff1a\u5e97\u8217\u6570\u30fb\u5ba2\u6570\u304c\u3001\u5076\u7136\u306e\u30d6\u30ec\u3068\u65bd\u7b56\u306e\u5dee\u3092\u898b\u5206\u3051\u3089\u308c\u308b\u898f\u6a21\u304b<\/label><\/li>\n<li><label><input type=\"checkbox\" \/><strong>\u9078\u629e\u30d0\u30a4\u30a2\u30b9\u304c\u306a\u3044\u304b<\/strong>\uff1a\u3082\u3068\u3082\u3068\u58f2\u308c\u3066\u3044\u308b\u5e97\u30fb\u4e57\u308a\u6c17\u306a\u5e97\u3060\u3051\u306b\u65bd\u7b56\u3092\u5f53\u3066\u3066\u3001\u305d\u306e\u597d\u6210\u7e3e\u3092\u52b9\u679c\u3068\u53d6\u308a\u9055\u3048\u3066\u3044\u306a\u3044\u304b<\/label><\/li>\n<\/ul>\n<p>\u7279\u306b\u6700\u5f8c\u306e\u9078\u629e\u30d0\u30a4\u30a2\u30b9\u306f\u898b\u843d\u3068\u3055\u308c\u304c\u3061\u3067\u3059\u3002\u3084\u308b\u6c17\u306e\u3042\u308b\u5e97\u9577\u306e\u5e97\u3060\u3051\u3067\u65bd\u7b56\u3092\u8a66\u3059\u3068\u3001\u65bd\u7b56\u306e\u52b9\u679c\u3068\u300c\u3082\u3068\u3082\u3068\u5f37\u3044\u5e97\u3060\u3063\u305f\u300d\u52b9\u679c\u304c\u6df7\u3056\u308a\u307e\u3059\u3002<\/p>\n<h2 id=\"\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u8a2d\u8a08\u306e\u52d8\u6240\u6700\u65b0\u624b\u6cd5\u306e\u4f4d\u7f6e\u3065\u3051\">\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u8a2d\u8a08\u306e\u52d8\u6240\uff0b\u6700\u65b0\u624b\u6cd5\u306e\u4f4d\u7f6e\u3065\u3051<\/h2>\n<p>\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306f\u6307\u6a19\u3092\u5168\u90e8\u4e26\u3079\u308b\u5834\u6240\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<strong>\u4eee\u8aac\u3067\u540d\u6307\u3057\u3057\u305f\u4e3bKPI\u3092\u4e00\u756a\u4e0a\u306b\u3001\u4ea4\u7d61\u3092\u78ba\u8a8d\u3059\u308b\u88dc\u52a9\u6307\u6a19\u3092\u305d\u306e\u4e0b\u306b<\/strong>\u7f6e\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u6700\u4e0a\u6bb5\uff08\u5224\u5b9a\uff09<\/strong>\uff1a\u4e3bKPI\uff08\u4eee\u8aac\u304c\u5f53\u305f\u3063\u305f\u304b\u3092\u76f4\u63a5\u793a\u3059\u6307\u6a19\u3002\u4f8b\uff1a\u5165\u5e97\u7387\u3001\u65b0\u898f\u5ba2\u6570\uff09<\/li>\n<li><strong>\u4e2d\u6bb5\uff08\u6587\u8108\uff09<\/strong>\uff1a\u5bfe\u7167\u5e97\u3068\u306e\u5dee\u5206\u3001\u524d\u5e74\u540c\u9031\u3068\u306e\u5dee\u5206\uff08\uff1d\u52b9\u679c\u306e\u5207\u308a\u5206\u3051\u7d50\u679c\u305d\u306e\u3082\u306e\uff09<\/li>\n<li><strong>\u4e0b\u6bb5\uff08\u4ea4\u7d61\u306e\u76e3\u8996\uff09<\/strong>\uff1a\u5929\u5019\u3001\u8fd1\u96a3\u7af6\u5408\u306e\u52d5\u304d\u3001\u540c\u6642\u65bd\u7b56\u306e\u6709\u7121\u30d5\u30e9\u30b0<\/li>\n<\/ul>\n<p>\u6307\u6a19\u3092\u5897\u3084\u3059\u307b\u3069\u826f\u3044\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306b\u306a\u308b\u3001\u306f\u8aa4\u308a\u3067\u3059\u3002<strong>\u5224\u5b9a \u2192 \u6587\u8108 \u2192 \u76e3\u8996\u306e\u4e09\u5c64<\/strong>\u306b\u7d5e\u308b\u307b\u3069\u3001\u610f\u601d\u6c7a\u5b9a\u304c\u901f\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u6700\u65b0\u624b\u6cd5\u306b\u3064\u3044\u3066\u3082\u89e6\u308c\u3066\u304a\u304d\u307e\u3059\u3002\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u30fb\u5168\u4f53\u6700\u9069\u306e\u6587\u8108\u3067\u306f<strong>MMM<\/strong>\u304c2024\u5e74\u4ee5\u964d\u306b\u518d\u6ce8\u76ee\u3055\u308c\uff08\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u306b\u5f37\u3044\u96c6\u8a08\u30ec\u30d9\u30eb\u306e\u624b\u6cd5\u306e\u305f\u3081\uff09\u3001Google\u30fbMeta\u304c\u30aa\u30fc\u30d7\u30f3\u30bd\u30fc\u30b9\u306e\u30e2\u30c7\u30eb\u3092\u516c\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057MMM\u306f\u76f8\u95a2\u30d9\u30fc\u30b9\u306a\u306e\u3067\u3001<strong>\u30b8\u30aa\u5b9f\u9a13\uff08\u56e0\u679c\u306e\u30a2\u30f3\u30ab\u30fc\uff09\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u300c\u4e09\u89d2\u6e2c\u91cf\u300d<\/strong>\u304c\u5b9f\u52d9\u306e\u73fe\u5b9f\u89e3\u3068\u3055\u308c\u307e\u3059\u3002<\/p>\n<blockquote>\n<p>[\u8981\u78ba\u8a8d] AI\u306b\u3088\u308b\u52b9\u679c\u6e2c\u5b9a\u306e\u81ea\u52d5\u5316\u306b\u3064\u3044\u3066\u306f\u3001\u73fe\u72b6\u306f\u5272\u308a\u5f15\u3044\u3066\u8aad\u3080\u306e\u304c\u5b89\u5168\u3067\u3059\u3002AI\u304c\u5805\u304f\u52b9\u304f\u306e\u306f\u8981\u7d04\u30fb\u7570\u5e38\u691c\u77e5\u30fb\u30e2\u30c7\u30eb\u9ad8\u901f\u5316\u3068\u3044\u3063\u305f\u5468\u8fba\u30bf\u30b9\u30af\u3067\u3001\u56e0\u679c\u306e\u5207\u308a\u5206\u3051\u305d\u306e\u3082\u306e\u3092\u4ee3\u66ff\u3059\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u3001\u3068\u3044\u3046\u6307\u6458\u304c\u5c02\u9580\u5bb6\u304b\u3089\u51fa\u3066\u3044\u307e\u3059\u3002\u300cAI\u3067\u52b9\u679c\u6e2c\u5b9a\u304c\u81ea\u52d5\u3067\u6b63\u78ba\u306b\u306a\u308b\u300d\u7cfb\u306e\u30d9\u30f3\u30c0\u30fc\u6587\u8a00\u3084\u3001\u5c0e\u5165\u52b9\u679c\u306e\u5177\u4f53\u7684\u306a\u6570\u5024\u306f\u51fa\u6240\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3053\u306e\u9818\u57df\u3092\u65ad\u5b9a\u3057\u307e\u305b\u3093\u3002<\/p>\n<\/blockquote>\n<h2 id=\"\u6e2c\u5b9a\u8a2d\u8a08\u8907\u6570\u5e97\u8217\u306e\u6bd4\u8f03\u8a2d\u8a08\u3067\u76f8\u8ac7\u3059\u3079\u304d\u30b1\u30fc\u30b9\">\u6e2c\u5b9a\u8a2d\u8a08\u30fb\u8907\u6570\u5e97\u8217\u306e\u6bd4\u8f03\u8a2d\u8a08\u3067\u76f8\u8ac7\u3059\u3079\u304d\u30b1\u30fc\u30b9<\/h2>\n<p>\u3053\u3053\u307e\u3067\u3092\u81ea\u8d70\u3067\u304d\u308b\u73fe\u5834\u306f\u591a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u6b21\u306b\u5f53\u3066\u306f\u307e\u308b\u306a\u3089\u3001\u8a2d\u8a08\u6bb5\u968e\u3067\u5916\u90e8\u306e\u76ee\u3092\u5165\u308c\u308b\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u540c\u6642\u65bd\u7b56\u304c\u5e38\u614b\u5316\u3057\u3066\u3044\u3066\u5207\u308a\u5206\u3051\u3089\u308c\u306a\u3044<\/strong>\uff1a\u30af\u30fc\u30dd\u30f3\u30fb\u5024\u5f15\u304d\u30fbVMD\u30fb\u5730\u57df\u5e83\u544a\u304c\u6052\u5e38\u7684\u306b\u540c\u6642\u9032\u884c\u3067\u3001\u4f55\u304c\u52b9\u3044\u3066\u3044\u308b\u304b\u793e\u5185\u3067\u7d50\u8ad6\u304c\u5272\u308c\u3066\u3044\u308b<\/li>\n<li><strong>\u5bfe\u7167\u5e97\u306e\u7f6e\u304d\u65b9\u304c\u5206\u304b\u3089\u306a\u3044<\/strong>\uff1a\u3069\u306e\u5e97\u3092\u5bfe\u7167\u306b\u3059\u308c\u3070\u5e73\u884c\u30c8\u30ec\u30f3\u30c9\u304c\u6210\u308a\u7acb\u3064\u304b\u3001\u5224\u65ad\u304c\u3064\u304b\u306a\u3044<\/li>\n<li><strong>\u8907\u6570\u5e97\u8217\u30fb\u8907\u6570\u30a8\u30ea\u30a2\u306e\u6bd4\u8f03\u8a2d\u8a08\u3092\u7d44\u307f\u305f\u3044<\/strong>\uff1a\u30a8\u30ea\u30a2\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3068\u3057\u3066\u3001\u62c5\u5f53\u30a8\u30ea\u30a2\u6a2a\u65ad\u3067\u30b8\u30aa\u5b9f\u9a13\u3084DID\u3092\u8a2d\u8a08\u3057\u3001\u518d\u73fe\u6027\u306e\u3042\u308b\u8ca9\u4fc3\u5224\u65ad\u306e\u4ed5\u7d44\u307f\u306b\u3057\u305f\u3044<\/li>\n<li><strong>\u300c\u52b9\u679c\u304c\u51fa\u305f\u300d\u306e\u793e\u5185\u5408\u610f\u304c\u6bce\u56de\u3082\u3081\u308b<\/strong>\uff1a\u5224\u5b9a\u57fa\u6e96\uff08\u671f\u9593\u30fb\u30b5\u30f3\u30d7\u30eb\u30fb\u6709\u610f\u6027\uff09\u304c\u5b9a\u307e\u3063\u3066\u304a\u3089\u305a\u3001\u65bd\u7b56\u306e\u7d99\u7d9a\/\u4e2d\u6b62\u5224\u65ad\u304c\u5c5e\u4eba\u7684\u306b\u306a\u3063\u3066\u3044\u308b<\/li>\n<\/ul>\n<p>\u5f0a\u793e\uff08\u30c7\u30b8\u30bf\u30eb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09\u306f\u3001\u5b9f\u5e97\u8217\u8ca9\u4fc3\u306e\u73fe\u5834\u3067\u4ea4\u7d61\u306b\u963b\u307e\u308c\u305f\u52b9\u679c\u691c\u8a3c\u3092\u3001\u5bfe\u7167\u5e97\u8a2d\u8a08\u30fb\u7c21\u6613DID\u30fb\u30b8\u30aa\u5b9f\u9a13\u306e\u7d44\u307f\u7acb\u3066\u306b\u843d\u3068\u3057\u3066\u304d\u307e\u3057\u305f\u3002<strong>\u6e2c\u5b9a\u8a2d\u8a08\u30fb\u8907\u6570\u5e97\u8217\u306e\u6bd4\u8f03\u8a2d\u8a08\u306e\u3054\u76f8\u8ac7\u306f\u3053\u3061\u3089\u304b\u3089\u627f\u308a\u307e\u3059\u3002<\/strong><a href=\"https:\/\/digitalpromotion.co.jp\/\">\u30c7\u30b8\u30bf\u30eb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3078\u304a\u554f\u3044\u5408\u308f\u305b<\/a>\u304f\u3060\u3055\u3044\u3002<\/p>\n<blockquote>\n<p>\u6253\u3061\u624b\u305d\u306e\u3082\u306e\uff08\u3069\u3093\u306a\u8ca9\u4fc3\u3092\u9078\u3076\u304b\uff09\u306e\u7d44\u307f\u7acb\u3066\u306f\u3001\u59c9\u59b9\u8a18\u4e8b<a href=\"https:\/\/digitalpromotion.co.jp\/dp-journal\/dpj-20260629-01\/\">\u5e97\u8217\u96c6\u5ba2\u306e\u65b9\u6cd5\uff5c\u8a8d\u77e5\u00d7\u8a98\u5f15\u00d7\u4fdd\u6301\u3067\u7d44\u3080\u6765\u5e97\u52d5\u7dda\u30d5\u30ec\u30fc\u30e0<\/a>\u3067\u3001\u8a8d\u77e5\u00d7\u8a98\u5f15\u00d7\u4fdd\u6301\u306e\u6765\u5e97\u52d5\u7dda\u30d5\u30ec\u30fc\u30e0\u3068\u3057\u3066\u6574\u7406\u3057\u3066\u3044\u307e\u3059\u3002\u52b9\u679c\u6e2c\u5b9a\u3068\u30bb\u30c3\u30c8\u3067\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<\/blockquote>\n<h2 id=\"faq\">FAQ<\/h2>\n<p><strong>Q. \u524d\u5e74\u540c\u671f\u6bd4\u3060\u3051\u3067\u52b9\u679c\u3092\u5224\u65ad\u3057\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u304b\u3002<\/strong> A. \u5b63\u7bc0\u3068\u66dc\u65e5\u306e\u5dee\u306f\u3042\u308b\u7a0b\u5ea6\u5747\u305b\u307e\u3059\u304c\u3001\u53bb\u5e74\u3068\u4eca\u5e74\u3067\u5e97\u8217\u6539\u88c5\u30fb\u7af6\u5408\u30fb\u666f\u6c17\u304c\u5909\u308f\u3063\u3066\u3044\u308b\u3068\u5d29\u308c\u307e\u3059\u3002\u53ef\u80fd\u306a\u3089\u5bfe\u7167\u5e97\u6bd4\u8f03\u3068\u7d44\u307f\u5408\u308f\u305b\u3001\u7c21\u6613DID\u306b\u3059\u308b\u306e\u304c\u5b89\u5168\u3067\u3059\u3002<\/p>\n<p><strong>Q. \u5bfe\u7167\u5e97\u306f\u3069\u3046\u9078\u3079\u3070\u3044\u3044\u3067\u3059\u304b\u3002<\/strong> A. \u7acb\u5730\u30fb\u898f\u6a21\u30fb\u5ba2\u5c64\u304c\u8fd1\u304f\u3001\u304b\u3064\u65bd\u7b56\u524d\u306e\u6570\u30ab\u6708\u3067\u58f2\u4e0a\u304c\u65bd\u7b56\u5e97\u3068\u4e26\u884c\u306b\u52d5\u3044\u3066\u3044\u305f\u5e97\u3092\u9078\u3073\u307e\u3059\u3002\u3053\u306e\u300c\u4e26\u884c\u306b\u52d5\u3044\u3066\u3044\u305f\u304b\u300d\u306e\u78ba\u8a8d\u304c\u3001\u5bfe\u7167\u5e97\u306e\u59a5\u5f53\u6027\u3092\u652f\u3048\u307e\u3059\u3002<\/p>\n<p><strong>Q. A\/B\u30c6\u30b9\u30c8\u3068\u30b8\u30aa\u5b9f\u9a13\u306f\u3069\u3046\u9055\u3044\u307e\u3059\u304b\u3002<\/strong> A. \u3069\u3061\u3089\u3082\u30e9\u30f3\u30c0\u30e0\u5316\u3067\u4ea4\u7d61\u3092\u65ad\u3064\u767a\u60f3\u306f\u540c\u3058\u3067\u3059\u3002A\/B\u30c6\u30b9\u30c8\u304c\u500b\u5225\u5358\u4f4d\uff08\u5e97\u8217\u306a\u3069\uff09\u3067\u306e\u5272\u308a\u4ed8\u3051\u3092\u6307\u3059\u306e\u306b\u5bfe\u3057\u3001\u30b8\u30aa\u5b9f\u9a13\u306f\u5730\u57df\u3092 test\/control \u306b\u5206\u3051\u3066\u5dee\u5206\u3092\u898b\u308b\u65b9\u6cd5\u3067\u3001\u500b\u4eba\u8ffd\u8de1\u3092\u4f7f\u308f\u305a\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u306b\u5f37\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p><strong>Q. \u4f55\u65e5\u6e2c\u308c\u3070\u300c\u52b9\u679c\u304c\u51fa\u305f\u300d\u3068\u8a00\u3048\u307e\u3059\u304b\u3002<\/strong> A. \u4e00\u6982\u306b\u306f\u8a00\u3048\u307e\u305b\u3093\u304c\u3001\u66dc\u65e5\u304c\u4e00\u5de1\u3059\u308b\u6700\u4f4e1\u9031\u9593\u3001\u5b63\u7bc0\u6027\u3092\u898b\u308b\u306a\u30891\u30b5\u30a4\u30af\u30eb\u304c\u76ee\u5b89\u3067\u3059\u3002\u77ed\u671f\u306e\u597d\u8abf\u3092\u52b9\u679c\u3068\u53d6\u308a\u9055\u3048\u306a\u3044\u3053\u3068\u3068\u3001\u5e97\u8217\u6570\u30fb\u5ba2\u6570\u304c\u5076\u7136\u306e\u30d6\u30ec\u3068\u5dee\u3092\u898b\u5206\u3051\u3089\u308c\u308b\u898f\u6a21\u304b\u304c\u8981\u70b9\u3067\u3059\u3002<\/p>\n<p><strong>Q. AI\u3092\u4f7f\u3048\u3070\u52b9\u679c\u6e2c\u5b9a\u306f\u81ea\u52d5\u5316\u3067\u304d\u307e\u3059\u304b\u3002<\/strong> A. \u73fe\u72b6\u3001AI\u304c\u5805\u304f\u52b9\u304f\u306e\u306f\u8981\u7d04\u30fb\u7570\u5e38\u691c\u77e5\u30fb\u30e2\u30c7\u30eb\u306e\u9ad8\u901f\u5316\u306a\u3069\u5468\u8fba\u30bf\u30b9\u30af\u3067\u3001\u56e0\u679c\u306e\u5207\u308a\u5206\u3051\u305d\u306e\u3082\u306e\u306e\u4ee3\u66ff\u306b\u306f\u306a\u308a\u307e\u305b\u3093\u3002\u81ea\u52d5\u5316\u3084\u52b9\u679c\u6570\u5024\u3092\u3046\u305f\u3046\u6587\u8a00\u306f\u51fa\u6240\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;\u8ca9\u4fc3\u306e\u300c\u3084\u3063\u3066\u3088\u304b\u3063\u305f\u300d\u3092\u6570\u5b57\u3067\u8a00\u3044\u5207\u308b\u306b\u306f\u3001\u6307\u6a19\u3088\u308a\u5148\u306b\u6bd4\u8f03\u8a2d\u8a08\u304c\u8981\u308a\u307e\u3059\u3002\u5929\u5019\u30fb\u66dc\u65e5\u30fb\u5b63\u7bc0\u30fb\u540c\u6642\u65bd\u7b56\u3068\u3044\u3063\u305f\u4ea4\u7d61\u3092\u3069\u3046\u5747\u3059\u304b\u3001\u5bfe\u7167\u5e97\u6bd4\u8f03\u30fb\u7c21\u6613DID\u30fb\u30b8\u30aa\u5b9f\u9a13\u306e\u4f7f\u3044\u5206\u3051\u3068\u300c\u52b9\u679c\u304c\u51fa\u305f\u300d\u306e\u5224\u5b9a\u57fa\u6e96\u3092\u3001\u5e97\u8217\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u73fe\u5b9f\u306b\u5408\u308f\u305b\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002&#8221;<\/p>\n","protected":false},"author":11,"featured_media":1903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[123],"tags":[141],"acf":[],"yoast_head":"<!-- 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