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href=\"https:\/\/about.instagram.com\/blog\/announcements\/instagram-ranking-explained\">Instagram\u300cInstagram Ranking Explained\u300d<\/a>\uff09\u3002\u3053\u3053\u3067\u91cd\u8981\u306a\u306e\u306f\u3001<strong>\u307e\u3060\u30d5\u30a9\u30ed\u30fc\u3057\u3066\u3044\u306a\u3044\u76f8\u624b\uff08\u975e\u30d5\u30a9\u30ed\u30ef\u30fc\uff09\u306b\u5c4a\u304f\u304b\u3069\u3046\u304b\u306b\u3001\u300c\u30ea\u30b7\u30a7\u30a2\uff1dDM\u3084\u30b9\u30c8\u30fc\u30ea\u30fc\u30ba\u3067\u306e\u9001\u4fe1\u300d\u304c\u5f37\u304f\u52b9\u304f<\/strong>\u3068\u3055\u308c\u3066\u3044\u308b\u70b9\u3067\u3059\u3002\u3044\u3044\u306d\u306f\u65e2\u306b\u30d5\u30a9\u30ed\u30fc\u3057\u3066\u3044\u308b\u4eba\u306e\u306a\u304b\u3067\u52b9\u304d\u3084\u3059\u304f\u3001\u65b0\u898f\u306e\u5230\u9054\u3092\u5e83\u3052\u308b\u306e\u306f\u300c\u4eba\u306b\u9001\u308a\u305f\u304f\u306a\u308b\u300d\u53cd\u5fdc\u306e\u307b\u3046\u3060\u3001\u3068\u3044\u3046\u6574\u7406\u3067\u3059\u3002<\/p>\n<p>\u5ff5\u306e\u305f\u3081\u88dc\u8db3\u3059\u308b\u3068\u3001\u914d\u4fe1\u306e\u5b9f\u969b\u306f\u591a\u6bb5\u968e\u306e\u6a5f\u68b0\u5b66\u7fd2\u3067\u6c7a\u307e\u3063\u3066\u304a\u308a\u3001\u300c\u3053\u306e1\u6307\u6a19\u3055\u3048\u4e0a\u3052\u308c\u3070\u4f38\u3073\u308b\u300d\u3068\u3044\u3046\u5358\u7d14\u306a\u8a71\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u7279\u5b9a\u306e\u6307\u6a19\u3092\u6700\u5f37\u3068\u65ad\u5b9a\u3059\u308b\u306e\u306f\u907f\u3051\u308b\u3079\u304d\u3067\u3059\u3002\u305f\u3060\u3001<strong>\u8a2d\u8a08\u306e\u529b\u70b9\u3068\u3057\u3066\u300c\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u300d\u304b\u3089\u300c\u30ea\u30fc\u30c1\u3068\u30b7\u30a7\u30a2\uff08\u5c4a\u3044\u305f\u7bc4\u56f2\u3068\u3001\u5c4a\u3051\u305f\u304f\u306a\u3063\u305f\u5ea6\u5408\u3044\uff09\u300d\u3078\u79fb\u3059<\/strong>\u65b9\u5411\u306f\u3001\u516c\u5f0f\u306e\u8aac\u660e\u3068\u3082\u3001\u5148\u8ff0\u306e\u4e8b\u696d\u8005\u306e\u52d5\u304d\u3068\u3082\u4e00\u81f4\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u524d\u63d0\u306b\u7acb\u3064\u3068\u3001KPI\u3068\u3057\u3066\u898b\u308b\u3079\u304d\u6570\u5b57\u306f\u81ea\u7136\u306b\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u65b0\u898f\u306b\u4f55\u4eba\u3078\u5c4a\u3044\u305f\u304b\uff08<strong>\u975e\u30d5\u30a9\u30ed\u30ef\u30fc\u30ea\u30fc\u30c1<\/strong>\uff09<\/li>\n<li>\u5c4a\u3044\u305f\u4eba\u304c\u3069\u308c\u3060\u3051<strong>\u4fdd\u5b58\u30fb\u30b7\u30a7\u30a2\uff08\u9001\u4fe1\uff09<\/strong>\u3057\u305f\u304b<\/li>\n<li>\u5c4a\u3044\u305f\u4eba\u304c<strong>\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306b\u6765\u3066\u3001\u30d5\u30a9\u30ed\u30fc\u3084\u6b21\u306e\u884c\u52d5\u306b\u9032\u3093\u3060\u304b<\/strong><\/li>\n<\/ul>\n<p>\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306f\u3001\u3053\u308c\u3089\u306e\u7d50\u679c\u3068\u3057\u3066\u5f8c\u304b\u3089\u3064\u3044\u3066\u304f\u308b\u300c\u9045\u884c\u6307\u6a19\u300d\u306b\u4f4d\u7f6e\u3065\u3051\u76f4\u3057\u307e\u3059\u3002\u76ee\u6a19\u3067\u306f\u306a\u304f\u3001\u901a\u77e5\u7c3f\u306e\u4e00\u9805\u76ee\u306b\u683c\u4e0b\u3052\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<h2 id=\"\u8a3a\u65ad\u8aa4\u3063\u305fkpi\u30c4\u30ea\u30fc\u306e\u76f4\u3057\u65b9\">\u3010\u8a3a\u65ad\u3011\u8aa4\u3063\u305fKPI\u30c4\u30ea\u30fc\u306e\u76f4\u3057\u65b9<\/h2>\n<p>\u3053\u3053\u304b\u3089\u304c\u672c\u984c\u3067\u3059\u3002KPI\u306f\u5358\u4f53\u306e\u6307\u6a19\u3092\u9078\u3076\u306e\u3067\u306f\u306a\u304f\u3001<strong>KGI\uff08\u4e8b\u696d\u76ee\u6a19\uff09\u2192 KPI\uff08\u4e2d\u9593\u6307\u6a19\uff09\u2192 \u5148\u884c\u6307\u6a19<\/strong>\u306e3\u968e\u5efa\u3066\u306e\u30c4\u30ea\u30fc\u306b\u7d44\u3080\u3002\u305d\u306e\u3046\u3048\u3067\u3001\u3088\u304f\u3042\u308b\u300c\u9593\u9055\u3063\u305f\u30c4\u30ea\u30fc\u300d\u3092\u8a3a\u65ad\u3057\u3001\u76f4\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3 id=\"kgikpi\u5148\u884c\u6307\u6a19\u306e3\u968e\u5efa\u3066\u306b\u7d44\u307f\u76f4\u3059\">KGI\u2192KPI\u2192\u5148\u884c\u6307\u6a19\u306e3\u968e\u5efa\u3066\u306b\u7d44\u307f\u76f4\u3059<\/h3>\n<p>\u591a\u304f\u306e\u73fe\u5834\u306eKPI\u306f\u3001\u3053\u306e3\u968e\u304c\u6df7\u3056\u3063\u3066\u3044\u307e\u3059\u3002\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\uff08\u672c\u6765\u306f\u9045\u884c\u6307\u6a19\uff09\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\uff08\u4e2d\u9593\u6307\u6a19\uff09\u3068\u58f2\u4e0a\uff08KGI\uff09\u304c\u3001\u540c\u3058\u4e00\u89a7\u306b\u6a2a\u4e26\u3073\u3067\u7f6e\u304b\u308c\u3066\u3044\u308b\u3002\u3053\u308c\u3067\u306f\u3001\u3069\u306e\u6570\u5b57\u304c\u52d5\u3044\u305f\u3089\u4f55\u3092\u6253\u3064\u306e\u304b\u304c\u6c7a\u307e\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u6b63\u3057\u304f\u306f\u3001\u4e0a\u304b\u3089\u964d\u308d\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>KGI<\/strong>\uff1a\u4e8b\u696d\u3068\u3057\u3066\u9054\u6210\u3057\u305f\u3044\u30b4\u30fc\u30eb\u3002\u58f2\u4e0a\u3001\u6765\u5e97\u5ba2\u6570\u3001\u7c97\u5229\u3001\u63a1\u7528\u5fdc\u52df\u6570\u306a\u3069\u3002SNS\u306e\u4e2d\u306e\u6570\u5b57\u3067\u306f\u306a\u304f\u3001\u4e8b\u696d\u306e\u6570\u5b57\u3092\u7f6e\u304d\u307e\u3059\u3002<\/li>\n<li><strong>KPI<\/strong>\uff1aKGI\u306b\u52b9\u304f\u3001SNS\u904b\u7528\u5074\u306e\u4e2d\u9593\u6307\u6a19\u3002\u5230\u9054\uff08\u975e\u30d5\u30a9\u30ed\u30ef\u30fc\u30ea\u30fc\u30c1\uff09\u3001\u4fdd\u5b58\u30fb\u30b7\u30a7\u30a2\u3001\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u30a2\u30af\u30bb\u30b9\u3001\u6307\u540d\u691c\u7d22\u6570\u306a\u3069\u3002<\/li>\n<li><strong>\u5148\u884c\u6307\u6a19<\/strong>\uff1aKPI\u306e\u4e00\u6b69\u624b\u524d\u3067\u3001\u65e5\u3005\u306e\u6295\u7a3f\u6539\u5584\u306b\u4f7f\u3046\u6570\u5b57\u3002\u8996\u8074\u7dad\u6301\u7387\u3001\u30ea\u30fc\u30c1\u3042\u305f\u308a\u306e\u4fdd\u5b58\u7387\u30fb\u30b7\u30a7\u30a2\u7387\u306a\u3069\u3002<\/li>\n<\/ul>\n<p>\u3053\u306e3\u968e\u3092\u8cab\u304f\u554f\u3044\u306f1\u3064\u3067\u3059\u3002\u300c\u5148\u884c\u6307\u6a19\u3092\u52d5\u304b\u305b\u3070\u3001KPI\u304c\u52d5\u304d\u3001KGI\u306b\u52b9\u304f\u304b\u300d\u3002\u3053\u306e\u56e0\u679c\u304c\u4e00\u672c\u306e\u7dda\u3067\u3064\u306a\u304c\u3089\u306a\u3044\u6307\u6a19\u306f\u3001\u30c4\u30ea\u30fc\u304b\u3089\u5916\u3057\u307e\u3059\u3002\u3064\u306a\u304c\u3063\u3066\u3044\u306a\u3044\u6307\u6a19\u3092\u5831\u544a\u3057\u7d9a\u3051\u308b\u306e\u304c\u3001\u3044\u3061\u3070\u3093\u3088\u304f\u3042\u308b\u5931\u6557\u3067\u3059\u3002<\/p>\n<h3 id=\"\u8a3a\u65ad1\u8a8d\u77e5\u304c\u76ee\u7684\u306a\u306e\u306b\u3044\u3044\u306d\u3092\u898b\u3066\u3044\u308b\">\u8a3a\u65ad1\uff5c\u8a8d\u77e5\u304c\u76ee\u7684\u306a\u306e\u306b\u300c\u3044\u3044\u306d\u300d\u3092\u898b\u3066\u3044\u308b<\/h3>\n<p>\u65b0\u898f\u9867\u5ba2\u306b\u77e5\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u76ee\u7684\u306a\u3089\u3001KPI\u306f<strong>\u975e\u30d5\u30a9\u30ed\u30ef\u30fc\u30ea\u30fc\u30c1\u3068\u3001\u305d\u306e\u5e83\u304c\u308a\u3092\u751f\u3080\u30b7\u30a7\u30a2\uff08\u9001\u4fe1\uff09<\/strong>\u306b\u7f6e\u304f\u306e\u304c\u7b4b\u3067\u3059\u3002\u3068\u3053\u308d\u304c\u73fe\u5834\u3067\u306f\u3001\u3044\u3044\u306d\u6570\u3092\u8a8d\u77e5\u306eKPI\u306b\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u76ee\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u3044\u3044\u306d\u306f\u3001\u3059\u3067\u306b\u30d5\u30a9\u30ed\u30fc\u3057\u3066\u3044\u308b\u4eba\u306e\u306a\u304b\u3067\u7a4d\u307f\u3084\u3059\u3044\u53cd\u5fdc\u3067\u3059\u3002\u8a8d\u77e5\uff08\uff1d\u307e\u3060\u77e5\u3089\u306a\u3044\u4eba\u306b\u5c4a\u304f\uff09\u3092\u6e2c\u308a\u305f\u3044\u306e\u306b\u3001\u65e2\u5b58\u30d5\u30a9\u30ed\u30ef\u30fc\u5185\u306e\u53cd\u5fdc\u3092\u898b\u3066\u3044\u308b\u2014\u2014\u76ee\u7684\u3068\u6307\u6a19\u304c\u305a\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u76f4\u3057\u65b9\u306f\u3001KPI\u3092\u300c\u975e\u30d5\u30a9\u30ed\u30ef\u30fc\u30ea\u30fc\u30c1\u300d\u306b\u3001\u5148\u884c\u6307\u6a19\u3092\u300c\u30ea\u30fc\u30c1\u3042\u305f\u308a\u306e\u30b7\u30a7\u30a2\u7387\uff08\u4fdd\u5b58\u7387\uff09\u300d\u306b\u7f6e\u304d\u63db\u3048\u308b\u3053\u3068\u3002\u3044\u3044\u306d\u306f\u53c2\u8003\u6307\u6a19\u306b\u843d\u3068\u3057\u307e\u3059\u3002\u8a8d\u77e5\u76ee\u7684\u306e\u6295\u7a3f\u306f\u3001<strong>\u300c\u30d5\u30a9\u30ed\u30ef\u30fc\u306b\u5411\u3051\u305f\u544a\u77e5\u300d\u3067\u306f\u306a\u304f\u300c\u77e5\u3089\u306a\u3044\u4eba\u304c\u4eba\u306b\u9001\u308a\u305f\u304f\u306a\u308b\u5185\u5bb9\u300d<\/strong>\u3078\u3068\u8a2d\u8a08\u304c\u5909\u308f\u308a\u307e\u3059\u3002\u6307\u6a19\u3092\u76f4\u3059\u3068\u3001\u4f5c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u307e\u3067\u5909\u308f\u308b\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<h3 id=\"\u8a3a\u65ad2\u6765\u5e97\u8cfc\u8cb7\u304c\u76ee\u7684\u306a\u306e\u306b\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3092\u898b\u3066\u3044\u308b\">\u8a3a\u65ad2\uff5c\u6765\u5e97\u30fb\u8cfc\u8cb7\u304c\u76ee\u7684\u306a\u306e\u306b\u300c\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u300d\u3092\u898b\u3066\u3044\u308b<\/h3>\n<p>\u5e97\u8217\u30d3\u30b8\u30cd\u30b9\u3067\u3044\u3061\u3070\u3093\u591a\u3044\u9593\u9055\u3044\u304c\u3053\u308c\u3067\u3059\u3002SNS\u306e\u30b4\u30fc\u30eb\u306f\u6765\u5e97\u3084\u8cfc\u8cb7\u306a\u306e\u306b\u3001KPI\u304c\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306e\u307e\u307e\u3002SNS\u306e\u6570\u5b57\u3068\u58f2\u4e0a\u306e\u3042\u3044\u3060\u306b\u306f\u300c\u6765\u5e97\u300d\u3068\u3044\u3046\u7269\u7406\u7684\u306a\u8ddd\u96e2\u304c\u3042\u308a\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306f\u305d\u306e\u8ddd\u96e2\u3092\u4e00\u5207\u57cb\u3081\u307e\u305b\u3093\u3002<\/p>\n<p>\u5e97\u8217\u30fb\u30a8\u30ea\u30a2\u96c6\u5ba2\u3067\u306f\u3001KPI\u30c4\u30ea\u30fc\u3092\u3053\u3046\u7d44\u307f\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>KGI<\/strong>\uff1a\u5bfe\u8c61\u5e97\u8217\u30fb\u5546\u570f\u306e\u6765\u5e97\u5ba2\u6570\u3001\u307e\u305f\u306f\u58f2\u4e0a<\/li>\n<li><strong>KPI<\/strong>\uff1a\u5546\u570f\u5185\u3078\u306e\u5230\u9054\u3001\u6295\u7a3f\u306e\u4fdd\u5b58\u6570\uff08\uff1d\u300c\u884c\u304d\u305f\u3044\u300d\u306e\u610f\u601d\u8868\u793a\uff09\u3001\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u304b\u3089\u5730\u56f3\u30fb\u4e88\u7d04\u3078\u306e\u9077\u79fb\u3001\u5e97\u540d\u306e\u6307\u540d\u691c\u7d22\u6570<\/li>\n<li><strong>\u5148\u884c\u6307\u6a19<\/strong>\uff1a\u6295\u7a3f\u3054\u3068\u306e\u4fdd\u5b58\u7387\u3001\u5730\u56f3\u30bf\u30c3\u30d7\u7387\u3001\u30af\u30fc\u30dd\u30f3\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5229\u7528\u6570<\/li>\n<\/ul>\n<p>\u3053\u3053\u3067\u5e97\u8217\u306a\u3089\u3067\u306f\u306e\u5236\u7d04\u304c\u52b9\u3044\u3066\u304d\u307e\u3059\u3002<strong>\u5546\u570f\u306e\u5916\u306b\u3044\u308b\u4eba\u3078\u306e\u30ea\u30fc\u30c1\u306f\u3001\u6765\u5e97KGI\u306b\u307b\u3068\u3093\u3069\u52b9\u304d\u307e\u305b\u3093<\/strong>\u3002\u5168\u56fd\u306b\u5c4a\u3044\u3066\u30d0\u30ba\u3063\u3066\u3082\u3001\u6765\u3089\u308c\u306a\u3044\u8ddd\u96e2\u306e\u4eba\u3070\u304b\u308a\u306a\u3089\u58f2\u4e0a\u306f\u52d5\u304b\u306a\u3044\u3002\u3060\u304b\u3089\u30a8\u30ea\u30a2\u96c6\u5ba2\u3067\u306f\u300c\u30ea\u30fc\u30c1\u306e\u7dcf\u91cf\u300d\u3088\u308a\u300c\u5546\u570f\u5185\u30ea\u30fc\u30c1\u306e\u8cea\u300d\u3092\u898b\u307e\u3059\u3002\u4fdd\u5b58\u6570\u306f\u3001\u6765\u5e97\u6587\u8108\u3067\u306f\u7279\u306b\u91cd\u8981\u306a\u4e2d\u9593\u6307\u6a19\u3067\u3059\u3002\u300c\u5f8c\u3067\u884c\u304d\u305f\u3044\u304b\u3089\u6b8b\u3057\u3066\u304a\u304f\u300d\u3068\u3044\u3046\u4fdd\u5b58\u306f\u3001\u6765\u5e97\u306e\u4e88\u7d04\u306b\u8fd1\u3044\u5148\u884c\u30b7\u30b0\u30ca\u30eb\u3060\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u6765\u5e97\u3092\u6e2c\u308b\u8a2d\u8a08\u305d\u306e\u3082\u306e\u306f\u3001SNS\u5358\u4f53\u3067\u306f\u5b8c\u7d50\u3057\u307e\u305b\u3093\u3002\u30af\u30fc\u30dd\u30f3\u306e\u5229\u7528\u3001\u6765\u5e97\u30a2\u30f3\u30b1\u30fc\u30c8\u3067\u306e\u6d41\u5165\u5143\u3001\u6307\u540d\u691c\u7d22\u306e\u5897\u6e1b\u3068\u3044\u3063\u305f\u300cSNS\u306e\u5916\u300d\u3067\u6765\u5e97\u3092\u6355\u6349\u3059\u308b\u4ed5\u7d44\u307f\u3068\u30bb\u30c3\u30c8\u3067\u521d\u3081\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002\u3053\u306e\u3001\u8907\u6570\u65bd\u7b56\u3092\u307e\u305f\u3044\u3067\u6765\u5e97\u3078\u3064\u306a\u3050\u8003\u3048\u65b9\u306f\u3001<a href=\"https:\/\/digitalpromotion.co.jp\/dp-journal\/dpj-20260707-01\/\">\u6765\u5e97\u4fc3\u9032\u65bd\u7b56\u306e\u4f7f\u3044\u5206\u3051\uff5cLINE\u30fb\u30c1\u30e9\u30b7\u30fbSNS\u3092\u9023\u643a\u3059\u308b\u5b9f\u52d9<\/a>\u3068\u3001\u65bd\u7b56\u3068\u58f2\u4e0a\u306e\u56e0\u679c\u3092\u5207\u308a\u5206\u3051\u308b<a href=\"https:\/\/digitalpromotion.co.jp\/dp-journal\/dpj-20260629-02\/\">\u5e97\u8217\u8ca9\u4fc3\u306eKPI\u8a2d\u8a08\uff5c\u5929\u5019\u30fb\u5ba2\u6570\u30fb\u65bd\u7b56\u306e\u4ea4\u7d61\u3092\u5207\u308b\u6bd4\u8f03\u30d5\u30ec\u30fc\u30e0<\/a>\u3067\u5177\u4f53\u7684\u306b\u6271\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3 id=\"\u8a3a\u65ad3btob\u3067sns\u5185\u5b8c\u7d50\u306e\u6570\u5b57\u3092\u4e3bkgi\u306b\u3057\u3066\u3044\u308b\">\u8a3a\u65ad3\uff5cBtoB\u3067\u300cSNS\u5185\u5b8c\u7d50\u306e\u6570\u5b57\u300d\u3092\u4e3bKGI\u306b\u3057\u3066\u3044\u308b<\/h3>\n<p>BtoB\u306eSNS\u904b\u7528\u3067\u3042\u308a\u304c\u3061\u306a\u306e\u304c\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u6700\u4e0a\u4f4d\u306e\u76ee\u6a19\u306b\u636e\u3048\u3066\u3057\u307e\u3046\u3053\u3068\u3067\u3059\u3002BtoB\u306f\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u304c\u9577\u304f\u3001\u610f\u601d\u6c7a\u5b9a\u306b\u8907\u6570\u306e\u4eba\u304c\u95a2\u308f\u308a\u307e\u3059\u3002SNS\u5185\u3067\u5b8c\u7d50\u3059\u308b\u6570\u5b57\u306f\u3001\u305d\u306e\u9577\u3044\u30d7\u30ed\u30bb\u30b9\u306e\u5165\u53e3\u306e\u3001\u3055\u3089\u306b\u4e00\u90e8\u3067\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u76f4\u3057\u65b9\u306f\u3001<strong>SNS\u306eKPI\u3092\u55b6\u696d\u306eKPI\u30c4\u30ea\u30fc\u306b\u63a5\u7d9a\u3059\u308b<\/strong>\u3053\u3068\u3002SNS\u5185\u5b8c\u7d50\u306e\u6570\u5b57\uff08\u30ea\u30fc\u30c1\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff09\u3092\u4e3bKGI\u306b\u305b\u305a\u3001\u305d\u306e\u5148\u306e\u554f\u3044\u5408\u308f\u305b\u3001\u8cc7\u6599\u8acb\u6c42\u3001\u6709\u52b9\u5546\u8ac7\u3001\u53d7\u6ce8\u3078\u3068\u7dda\u3092\u3064\u306a\u304e\u307e\u3059\u3002SNS\u306f\u300c\u8a8d\u77e5\u301c\u60f3\u8d77\u300d\u3092\u62c5\u3046\u4e2d\u9593\u6307\u6a19\u306e\u5c64\u306b\u4f4d\u7f6e\u3065\u3051\u3001\u6700\u4e0a\u4f4d\u306eKGI\u306f\u53d7\u6ce8\u3084\u5546\u8ac7\u6570\u306b\u7f6e\u304f\u3002\u3053\u3046\u3059\u308b\u3068\u3001\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u306f\u9ad8\u3044\u306e\u306b\u5546\u8ac7\u304c\u751f\u307e\u308c\u306a\u3044\u300d\u3068\u3044\u3046\u72b6\u614b\u3092\u3001\u30c4\u30ea\u30fc\u306e\u3069\u3053\u3067\u65ad\u7dda\u3057\u3066\u3044\u308b\u304b\u3068\u3057\u3066\u8a3a\u65ad\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2 id=\"\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u76ee\u5b89\u3092\u3069\u3046\u8aad\u3080\u304b\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u300c\u76ee\u5b89\u300d\u3092\u3069\u3046\u8aad\u3080\u304b<\/h2>\n<p>KPI\u3092\u7d44\u307f\u66ff\u3048\u308b\u3068\u3001\u6b21\u306b\u5fc5\u305a\u51fa\u308b\u306e\u304c\u300c\u3046\u3061\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306f\u9ad8\u3044\u306e\u304b\u4f4e\u3044\u306e\u304b\u300d\u3068\u3044\u3046\u554f\u3044\u3067\u3059\u3002\u3053\u3053\u3067\u5358\u4e00\u306e\u76ee\u5b89\u3092\u9d5c\u5451\u307f\u306b\u3059\u308b\u3068\u3001\u5224\u65ad\u3092\u8aa4\u308a\u307e\u3059\u3002<strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306f\u3001\u51fa\u5178\u306b\u3088\u3063\u3066\u300c\u4f55\u3092\u30fb\u4f55\u3067\u5272\u3063\u305f\u304b\u300d\u304c\u30d0\u30e9\u30d0\u30e9\u3060\u304b\u3089<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u6bd4\u8f03\u3059\u308b\u3068\u304d\u306f\u3001\u6570\u5b57\u305d\u306e\u3082\u306e\u3088\u308a\u3001\u6b21\u306e3\u70b9\u3092\u5148\u306b\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u5bfe\u8c61\u306f\u8ab0\u304b<\/strong>\uff1a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u500b\u4eba\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u304b\u3001\u4f01\u696d\uff08\u30d6\u30e9\u30f3\u30c9\uff09\u30a2\u30ab\u30a6\u30f3\u30c8\u304b\u3002\u4e00\u822c\u306b\u500b\u4eba\u306e\u307b\u3046\u304c\u7387\u306f\u9ad8\u304f\u51fa\u307e\u3059\u3002<\/li>\n<li><strong>\u5206\u6bcd\u306f\u4f55\u304b<\/strong>\uff1a\u30ea\u30fc\u30c1\uff08\u5c4a\u3044\u305f\u4eba\u6570\uff09\u3067\u5272\u3063\u3066\u3044\u308b\u304b\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3067\u5272\u3063\u3066\u3044\u308b\u304b\u3002\u30ea\u30fc\u30c1\u5206\u6bcd\u306e\u307b\u3046\u304c\u7387\u306f\u9ad8\u304f\u51fa\u307e\u3059\u3002<\/li>\n<li><strong>\u5206\u5b50\u306f\u4f55\u304b<\/strong>\uff1a\u3044\u3044\u306d\u3060\u3051\u304b\u3001\u3044\u3044\u306d\uff0b\u30b3\u30e1\u30f3\u30c8\u304b\u3001\u4fdd\u5b58\u30fb\u30b7\u30a7\u30a2\u307e\u3067\u542b\u3080\u304b\u3002<\/li>\n<\/ul>\n<p>\u5177\u4f53\u7684\u306a\u3070\u3089\u3064\u304d\u3092\u4e26\u3079\u3066\u304a\u304d\u307e\u3059\u3002\u6570\u5024\u306e\u6c34\u6e96\u3067\u306f\u306a\u304f\u3001\u5b9a\u7fa9\u306e\u9055\u3044\u306b\u6ce8\u76ee\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<ul>\n<li>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u5411\u3051\u306e\u65e9\u898b\u8868\u3067\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc1,000\u301c5,000\u4eba\u898f\u6a21\u3067\u5e73\u57473\u301c4%\u524d\u5f8c\u3001\u898f\u6a21\u304c\u5927\u304d\u304f\u306a\u308b\u307b\u3069\u7387\u306f\u4e0b\u304c\u308b\u3001\u3068\u3044\u3046\u9006\u76f8\u95a2\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/mochainc.co.jp\/influencer-engagement-rate\/\">mochainc<\/a>\uff09\u3002\u89b3\u5149\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u5bfe\u8c61\u306b\u3057\u305f\u8abf\u67fb\u3067\u3082\u3001\u30d5\u30a9\u30ed\u30ef\u30fc500\u4eba\u3067\u7d045%\u30015,000\u4eba\u3067\u7d042%\u3068\u3001\u540c\u3058\u9006\u76f8\u95a2\u304c\u78ba\u8a8d\u3067\u304d\u307e\u3059\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.ab-net.co.jp\/labo\/146\/\">ab-net<\/a>\uff09\u3002<\/li>\n<li>\u4e00\u65b9\u3001\u4f01\u696d\uff08\u30d6\u30e9\u30f3\u30c9\uff09\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u5e45\u5e83\u3044\u696d\u754c\u3067\u96c6\u8a08\u3059\u308b\u3068\u3001\u5e73\u5747\u306f1%\u524d\u5f8c\u304b\u305d\u308c\u4ee5\u4e0b\u3068\u3044\u3046\u6570\u5b57\u3082\u51fa\u307e\u3059\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.meltwater.com\/jp\/blog\/engagement-rate\">Meltwater<\/a>\uff09\u3002\u696d\u754c\u5dee\u3082\u5927\u304d\u304f\u3001\u6559\u80b2\u3084\u30b9\u30dd\u30fc\u30c4\u306f\u9ad8\u3081\u3001\u5c0f\u58f2\u3084\u98f2\u98df\u306f\u4f4e\u3081\u306b\u51fa\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u540c\u3058\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u300d\u3067\u3082\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u500b\u4eba\uff08\u30d5\u30a9\u30ed\u30ef\u30fc\u5206\u6bcd\u30fb\u5c0f\u898f\u6a21\uff09\u3068\u4f01\u696d\u30a2\u30ab\u30a6\u30f3\u30c8\uff08\u696d\u754c\u6a2a\u65ad\u30fb\u5927\u898f\u6a21\uff09\u3067\u306f\u3001\u6c34\u6e96\u304c\u307e\u3063\u305f\u304f\u9055\u3044\u307e\u3059\u3002<strong>\u81ea\u793e\u306e\u6570\u5b57\u3092\u8a55\u4fa1\u3059\u308b\u306a\u3089\u3001\u5bfe\u8c61\u30fb\u5206\u6bcd\u30fb\u5206\u5b50\u304c\u305d\u308d\u3063\u305f\u540c\u7a2e\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3068\u3060\u3051\u6bd4\u3079\u308b<\/strong>\u3002\u3053\u308c\u304c\u9244\u5247\u3067\u3059\u3002\u4ed6\u793e\u306e\u83ef\u3084\u304b\u306a\u7387\u3092\u3001\u5b9a\u7fa9\u3092\u78ba\u8a8d\u305b\u305a\u306b\u76ee\u6a19\u5024\u3078\u6301\u3061\u8fbc\u3080\u3068\u3001\u9054\u6210\u4e0d\u53ef\u80fd\u306a\u30b4\u30fc\u30eb\u3092\u81ea\u5206\u306b\u8ab2\u3059\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u306a\u304a\u898f\u6a21\u306e\u9006\u76f8\u95a2\u304c\u610f\u5473\u3059\u308b\u306e\u306f\u3001\u300c\u30d5\u30a9\u30ed\u30ef\u30fc\u304c\u5897\u3048\u308b\u307b\u3069\u7387\u306f\u4e0b\u304c\u3063\u3066\u5f53\u7136\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u7387\u306e\u7d76\u5bfe\u5024\u3092\u8ffd\u3046\u3088\u308a\u3001<strong>\u540c\u3058\u898f\u6a21\u5e2f\u306e\u306a\u304b\u3067\u81ea\u5206\u306e\u6295\u7a3f\u304c\u3069\u3046\u6539\u5584\u3057\u305f\u304b<\/strong>\u3092\u898b\u308b\u307b\u3046\u304c\u3001\u904b\u7528\u306e\u5f79\u306b\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h2 id=\"kpi\u3092\u904b\u7528\u306b\u4e57\u305b\u308b\u8a08\u6e2c\u983b\u5ea6\u3068\u7d44\u307f\u66ff\u3048\u306e\u30bf\u30a4\u30df\u30f3\u30b0\">KPI\u3092\u904b\u7528\u306b\u4e57\u305b\u308b\uff5c\u8a08\u6e2c\u983b\u5ea6\u3068\u7d44\u307f\u66ff\u3048\u306e\u30bf\u30a4\u30df\u30f3\u30b0<\/h2>\n<p>KPI\u30c4\u30ea\u30fc\u306f\u3001\u4e00\u5ea6\u4f5c\u3063\u3066\u7d42\u308f\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u904b\u7528\u306b\u4e57\u305b\u308b\u306b\u306f\u3001\u898b\u308b\u983b\u5ea6\u3068\u3001\u7d44\u307f\u66ff\u3048\u308b\u983b\u5ea6\u3092\u5206\u3051\u3066\u6c7a\u3081\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u5148\u884c\u6307\u6a19\uff08\u8996\u8074\u7dad\u6301\u7387\u30fb\u4fdd\u5b58\u7387\u30fb\u30b7\u30a7\u30a2\u7387\uff09<\/strong>\uff1a\u6295\u7a3f\u3054\u3068\u3001\u307e\u305f\u306f\u9031\u6b21\u3067\u898b\u307e\u3059\u3002\u3053\u3053\u306f\u65e5\u3005\u306e\u6295\u7a3f\u6539\u5584\u306b\u76f4\u7d50\u3059\u308b\u306e\u3067\u3001\u3053\u307e\u3081\u306b\u898b\u3066\u6b21\u306e\u6295\u7a3f\u306b\u53cd\u6620\u3057\u307e\u3059\u3002<\/li>\n<li><strong>KPI\uff08\u5230\u9054\u30fb\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u30a2\u30af\u30bb\u30b9\u30fb\u6307\u540d\u691c\u7d22\uff09<\/strong>\uff1a\u6708\u6b21\u3067\u898b\u307e\u3059\u3002\u65bd\u7b56\u306e\u52b9\u304d\u65b9\u3092\u5224\u65ad\u3059\u308b\u5c64\u3067\u3059\u3002<\/li>\n<li><strong>KGI\uff08\u58f2\u4e0a\u30fb\u6765\u5e97\u30fb\u5546\u8ac7\uff09<\/strong>\uff1a\u56db\u534a\u671f\u3067\u898b\u307e\u3059\u3002SNS\u306e\u5bc4\u4e0e\u306f\u4ed6\u65bd\u7b56\u3068\u6df7\u3056\u308b\u306e\u3067\u3001\u77ed\u671f\u3067\u4e00\u559c\u4e00\u6182\u3057\u306a\u3044\u5c64\u3067\u3059\u3002<\/li>\n<\/ul>\n<p>\u305d\u3057\u3066<strong>KPI\u30c4\u30ea\u30fc\u305d\u306e\u3082\u306e\u306e\u7d44\u307f\u66ff\u3048\u306f\u3001\u56db\u534a\u671f\u306b\u4e00\u5ea6<\/strong>\u3092\u76ee\u5b89\u306b\u3057\u307e\u3059\u3002\u4e8b\u696d\u306e\u30d5\u30a7\u30fc\u30ba\u304c\u300c\u8a8d\u77e5\u62e1\u5927\u300d\u304b\u3089\u300c\u6765\u5e97\u8ee2\u63db\u300d\u3078\u79fb\u308c\u3070\u3001\u4e3b\u5f79\u306b\u7f6e\u304fKPI\u3082\u4fdd\u5b58\u30fb\u30b7\u30a7\u30a2\u304b\u3089\u3001\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u9077\u79fb\u3084\u6307\u540d\u691c\u7d22\u3078\u3068\u79fb\u3059\u3079\u304d\u3060\u304b\u3089\u3067\u3059\u3002\u76ee\u7684\u304c\u5909\u308f\u308c\u3070\u3001KPI\u3082\u5909\u308f\u308b\u3002KPI\u3092\u56fa\u5b9a\u3057\u305f\u307e\u307e\u76ee\u7684\u3060\u3051\u5909\u3048\u308b\u3068\u3001\u307e\u305f\u6307\u6a19\u3068\u76ee\u7684\u304c\u305a\u308c\u305f\u72b6\u614b\u306b\u623b\u308a\u307e\u3059\u3002<\/p>\n<p>\u5148\u884c\u6307\u6a19\u304c\u52d5\u3044\u3066\u3082KPI\u304c\u52d5\u304b\u306a\u3044\u3001KPI\u304c\u52d5\u3044\u3066\u3082KGI\u304c\u52d5\u304b\u306a\u3044\u2014\u2014\u3053\u306e\u3069\u3061\u3089\u304b\u304c\u8d77\u304d\u305f\u3068\u304d\u304c\u3001\u30c4\u30ea\u30fc\u3092\u7591\u3046\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3059\u3002\u65ad\u7dda\u3057\u3066\u3044\u308b\u968e\u3092\u7279\u5b9a\u3057\u3001\u305d\u3053\u306e\u6307\u6a19\u304b\u65bd\u7b56\u3092\u7d44\u307f\u66ff\u3048\u308b\u3002\u3053\u306e\u8a3a\u65ad\u3092\u56de\u305b\u308b\u72b6\u614b\u304c\u3001\u300cKPI\u304c\u904b\u7528\u306b\u4e57\u3063\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<h2 id=\"\u307e\u3068\u3081\">\u307e\u3068\u3081<\/h2>\n<p>SNS\u904b\u7528\u306eKPI\u8a2d\u5b9a\u306f\u3001\u6307\u6a19\u3092\u4e26\u3079\u308b\u4f5c\u696d\u3067\u306f\u306a\u304f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3068\u3044\u3046\u865a\u6804\u306e\u6307\u6a19\u3092\u4e3b\u5f79\u304b\u3089\u5916\u3057\u3001\u76ee\u7684\u306b\u5408\u3063\u305f\u6307\u6a19\u3078\u7d44\u307f\u66ff\u3048\u308b\u8a3a\u65ad\u3067\u3059\u3002<\/p>\n<ul>\n<li>KGI\uff08\u4e8b\u696d\u306e\u6570\u5b57\uff09\u2192 KPI\uff08\u5230\u9054\u30fb\u4fdd\u5b58\u30fb\u30b7\u30a7\u30a2\u30fb\u9077\u79fb\uff09\u2192 \u5148\u884c\u6307\u6a19\uff08\u7dad\u6301\u7387\u30fb\u4fdd\u5b58\u7387\uff09\u306e3\u968e\u5efa\u3066\u306b\u7d44\u3080<\/li>\n<li>\u8a8d\u77e5\u304c\u76ee\u7684\u306a\u3089\u3044\u3044\u306d\u3067\u306a\u304f\u975e\u30d5\u30a9\u30ed\u30ef\u30fc\u30ea\u30fc\u30c1\u3068\u30b7\u30a7\u30a2\u3092\u3001\u6765\u5e97\u304c\u76ee\u7684\u306a\u3089\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3067\u306a\u304f\u5546\u570f\u5185\u30ea\u30fc\u30c1\u3068\u4fdd\u5b58\u30fb\u6307\u540d\u691c\u7d22\u3092\u898b\u308b<\/li>\n<li>BtoB\u306fSNS\u5185\u5b8c\u7d50\u306e\u6570\u5b57\u3092\u4e3bKGI\u306b\u305b\u305a\u3001\u55b6\u696d\u306eKPI\u30c4\u30ea\u30fc\uff08\u554f\u3044\u5408\u308f\u305b\u30fb\u5546\u8ac7\u30fb\u53d7\u6ce8\uff09\u306b\u63a5\u7d9a\u3059\u308b<\/li>\n<li>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u30d9\u30f3\u30c1\u306f\u3001\u5bfe\u8c61\u30fb\u5206\u6bcd\u30fb\u5206\u5b50\u3092\u305d\u308d\u3048\u305f\u540c\u7a2e\u3068\u3060\u3051\u6bd4\u3079\u308b<\/li>\n<\/ul>\n<p>SNS\u904b\u7528\u306e\u5168\u4f53\u50cf\u3068\u3001\u76ee\u7684\u5225\u306b\u8a2d\u8a08\u304c\u5909\u308f\u308b\u8003\u3048\u65b9\u306f\u3001\u89aa\u8a18\u4e8b\u306e<a href=\"https:\/\/digitalpromotion.co.jp\/dp-journal\/dpj-20260729-01\/\">\u4f01\u696dSNS\u904b\u7528\u306e\u6b63\u89e3\uff5c\u76ee\u7684\u5225\u306e\u8a2d\u8a08\u30d5\u30ec\u30fc\u30e0<\/a>\u3067\u6271\u3063\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u306f\u305d\u306e\u306a\u304b\u306e\u300cKPI\u8a2d\u8a08\u300d\u3060\u3051\u3092\u6df1\u6398\u308a\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u904b\u7528\u3092\u8ab0\u304c\u62c5\u3046\u304b\u3001\u3069\u306e\u5de5\u7a0b\u3092\u5916\u306b\u51fa\u3059\u304b\u3068\u3044\u3046\u4f53\u5236\u306e\u5224\u65ad\u306f\u3001<a href=\"https:\/\/digitalpromotion.co.jp\/dp-journal\/dpj-20260804-01\/\">SNS\u904b\u7528\u306f\u5185\u88fd\u304b\u5916\u6ce8\u304b\uff5c\u5de5\u7a0b\u5206\u89e3\u3068\u627f\u8a8d\u30d5\u30ed\u30fc\u3067\u6c7a\u3081\u308b\u4f53\u5236\u8a2d\u8a08<\/a>\u3067\u6271\u3063\u3066\u3044\u307e\u3059\u3002\u3042\u308f\u305b\u3066\u3001SNS\u3092\u8d77\u70b9\u306b\u5e97\u8217DX\u3078\u5e83\u3052\u308b\u8996\u70b9\u306f<a href=\"https:\/\/digitalpromotion.co.jp\/dp-journal\/dpj-20260724-01\/\">OMO\u5e97\u8217\u65bd\u7b56\u306e\u59cb\u3081\u65b9\uff5c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u30b8\u30aa\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u4f7f\u3044\u3069\u3053\u308d<\/a>\u3001\u6765\u5e97\u52d5\u7dda\u306e\u5168\u4f53\u8a2d\u8a08\u306f<a href=\"https:\/\/digitalpromotion.co.jp\/dp-journal\/dpj-20260629-01\/\">\u5e97\u8217\u96c6\u5ba2\u306e\u65b9\u6cd5\uff5c\u8a8d\u77e5\u00d7\u8a98\u5f15\u00d7\u4fdd\u6301\u3067\u7d44\u3080\u6765\u5e97\u52d5\u7dda\u30d5\u30ec\u30fc\u30e0<\/a>\u304c\u53c2\u8003\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u81ea\u793e\u306eSNS\u306eKPI\u304c\u76ee\u7684\u3068\u305a\u308c\u3066\u3044\u306a\u3044\u304b\u3001\u76ee\u7684\u5225KPI\u30c4\u30ea\u30fc\u3067\u8a3a\u65ad\u3057\u3066\u307b\u3057\u3044\u3001\u3042\u308b\u3044\u306f\u904b\u7528\u305d\u306e\u3082\u306e\u306e\u8a2d\u8a08\u3092\u898b\u76f4\u3057\u305f\u3044\u3068\u3044\u3046\u5834\u5408\u306f\u3001\u5f53\u793e\uff08\u30c7\u30b8\u30bf\u30eb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09\u306e\u76ee\u7684\u5225KPI\u8a3a\u65ad\u30fb\u904b\u7528\u8a2d\u8a08\u30ec\u30d3\u30e5\u30fc\u3067\u3054\u76f8\u8ac7\u3092\u627f\u308a\u307e\u3059\u3002\u5e97\u8217\u30fb\u30a8\u30ea\u30a2\u96c6\u5ba2\u306e\u6587\u8108\u3067\u3001SNS\u306e\u6570\u5b57\u3092\u6765\u5e97\u30fb\u58f2\u4e0a\u3078\u3064\u306a\u3050\u8a2d\u8a08\u3092\u4e00\u7dd2\u306b\u7d44\u307f\u307e\u3059\u3002<\/p>\n<h2 id=\"\u3088\u304f\u3042\u308b\u8cea\u554ffaq\">\u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQ\uff09<\/h2>\n<p><strong>Q. \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u8a08\u7b97\u5f0f\u306f\u4f55\u3067\u3059\u304b\uff1f<\/strong> A. \u4e00\u822c\u7684\u306b\u306f\u300c\uff08\u3044\u3044\u306d\uff0b\u30b3\u30e1\u30f3\u30c8\u306a\u3069\u306e\u53cd\u5fdc\u6570\uff09\u00f7 \u6bcd\u6570 \u00d7 100\u300d\u3067\u3059\u3002\u305f\u3060\u3057\u6bcd\u6570\u3092\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306b\u3059\u308b\u304b\u3001\u30ea\u30fc\u30c1\uff08\u5c4a\u3044\u305f\u4eba\u6570\uff09\u306b\u3059\u308b\u304b\u3067\u6570\u5b57\u304c\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002\u6bd4\u8f03\u3059\u308b\u3068\u304d\u306f\u3001\u5fc5\u305a\u540c\u3058\u8a08\u7b97\u5f0f\u30fb\u540c\u3058\u6bcd\u6570\u3069\u3046\u3057\u3067\u4e26\u3079\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><strong>Q. \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u76ee\u5b89\u306f\u4f55%\u3067\u3059\u304b\uff1f<\/strong> A. \u4e00\u5f8b\u306e\u6b63\u89e3\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u500b\u4eba\uff08\u30d5\u30a9\u30ed\u30ef\u30fc\u5206\u6bcd\u30fb\u5c0f\u898f\u6a21\uff09\u306a\u3089\u6570%\u3001\u4f01\u696d\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u696d\u754c\u6a2a\u65ad\u3067\u898b\u308b\u30681%\u524d\u5f8c\u304b\u305d\u308c\u4ee5\u4e0b\u3068\u3044\u3046\u8abf\u67fb\u3082\u3042\u308a\u307e\u3059\u3002\u5bfe\u8c61\u30fb\u5206\u6bcd\u30fb\u5206\u5b50\u304c\u305d\u308d\u3063\u305f\u540c\u7a2e\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3068\u3060\u3051\u6bd4\u3079\u308b\u306e\u304c\u6b63\u3057\u3044\u8aad\u307f\u65b9\u3067\u3059\u3002<\/p>\n<p><strong>Q. \u30ea\u30fc\u30c1\u3068\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/strong> A. \u30ea\u30fc\u30c1\u306f\u300c\u6295\u7a3f\u304c\u5c4a\u3044\u305f\u4eba\u6570\uff08\u91cd\u8907\u306a\u3057\uff09\u300d\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f\u300c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\uff08\u540c\u3058\u4eba\u306e\u8907\u6570\u56de\u3092\u542b\u3080\uff09\u300d\u3067\u3059\u3002\u65b0\u898f\u306b\u3069\u308c\u3060\u3051\u5c4a\u3044\u305f\u304b\u3092\u898b\u305f\u3044\u306a\u3089\u30ea\u30fc\u30c1\u3001\u9732\u51fa\u306e\u3057\u3064\u3053\u3055\u3092\u898b\u305f\u3044\u306a\u3089\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u4f7f\u3044\u307e\u3059\u3002<\/p>\n<p><strong>Q. \u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306f\u3082\u3046\u898b\u306a\u304f\u3066\u3044\u3044\u306e\u3067\u3059\u304b\uff1f<\/strong> A. \u4e3b\u5f79\u306eKPI\u304b\u3089\u5916\u3059\u3001\u3068\u3044\u3046\u3060\u3051\u3067\u3001\u898b\u306a\u304f\u3066\u3044\u3044\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u904b\u7528\u306e\u7d50\u679c\u3068\u3057\u3066\u5f8c\u304b\u3089\u3064\u3044\u3066\u304f\u308b\u9045\u884c\u6307\u6a19\u3068\u3057\u3066\u3001\u5065\u5eb7\u8a3a\u65ad\u306e\u4e00\u9805\u76ee\u306e\u3088\u3046\u306b\u898b\u307e\u3059\u3002\u30b4\u30fc\u30eb\u306b\u636e\u3048\u306a\u3044\u3053\u3068\u304c\u8981\u70b9\u3067\u3059\u3002<\/p>\n<p><strong>Q. BtoB\u306eSNS\u306f\u4f55\u3092KPI\u306b\u3059\u3079\u304d\u3067\u3059\u304b\uff1f<\/strong> A. SNS\u5185\u3067\u5b8c\u7d50\u3059\u308b\u30ea\u30fc\u30c1\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4e3bKGI\u306b\u3057\u306a\u3044\u3053\u3068\u3067\u3059\u3002\u305d\u308c\u3089\u306f\u4e2d\u9593\u6307\u6a19\u306b\u7f6e\u304d\u3001\u6700\u4e0a\u4f4d\u306f\u554f\u3044\u5408\u308f\u305b\u30fb\u6709\u52b9\u5546\u8ac7\u30fb\u53d7\u6ce8\u3068\u3044\u3063\u305f\u55b6\u696d\u306e\u6570\u5b57\u306b\u63a5\u7d9a\u3057\u307e\u3059\u3002SNS\u306f\u9577\u3044\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u5165\u53e3\u3092\u62c5\u3046\u5c64\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;SNS\u904b\u7528\u306eKPI\u306f\u6307\u6a19\u3092\u4e26\u3079\u308b\u4f5c\u696d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u591a\u304f\u306e\u4f01\u696d\u306eKPI\u304c\u6a5f\u80fd\u3057\u306a\u3044\u306e\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3084\u3044\u3044\u306d\u6570\u3068\u3044\u3046\u865a\u6804\u306e\u6307\u6a19\u3092\u76ee\u6a19\u306b\u636e\u3048\u3066\u3044\u308b\u304b\u3089\u3002\u9593\u9055\u3063\u305fKPI\u8a2d\u5b9a\u3092\u3069\u3046\u898b\u3064\u3051\u3001\u3069\u3046\u76f4\u3059\u304b\u3092\u3001\u4e8b\u696d\u76ee\u6a19\uff08KGI\uff09\u304b\u3089\u964d\u308a\u308b\u76ee\u7684\u5225KPI\u30c4\u30ea\u30fc\u306e\u578b\u3067\u793a\u3057\u307e\u3059\u3002\u5e97\u8217\u30fb\u30a8\u30ea\u30a2\u96c6\u5ba2\u306e\u5236\u7d04\u3092\u8fbc\u3081\u305f\u8a3a\u65ad\u3067\u3001\u4ee3\u7406\u5e97\u63d0\u6848\u3092\u88c1\u5b9a\u3067\u304d\u308b\u72b6\u614b\u307e\u3067\u3002&#8221;<\/p>\n","protected":false},"author":11,"featured_media":1957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[123],"tags":[138,141],"acf":[],"yoast_head":"<!-- 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content=\"&quot;SNS\u904b\u7528\u306eKPI\u306f\u6307\u6a19\u3092\u4e26\u3079\u308b\u4f5c\u696d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u591a\u304f\u306e\u4f01\u696d\u306eKPI\u304c\u6a5f\u80fd\u3057\u306a\u3044\u306e\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3084\u3044\u3044\u306d\u6570\u3068\u3044\u3046\u865a\u6804\u306e\u6307\u6a19\u3092\u76ee\u6a19\u306b\u636e\u3048\u3066\u3044\u308b\u304b\u3089\u3002\u9593\u9055\u3063\u305fKPI\u8a2d\u5b9a\u3092\u3069\u3046\u898b\u3064\u3051\u3001\u3069\u3046\u76f4\u3059\u304b\u3092\u3001\u4e8b\u696d\u76ee\u6a19\uff08KGI\uff09\u304b\u3089\u964d\u308a\u308b\u76ee\u7684\u5225KPI\u30c4\u30ea\u30fc\u306e\u578b\u3067\u793a\u3057\u307e\u3059\u3002\u5e97\u8217\u30fb\u30a8\u30ea\u30a2\u96c6\u5ba2\u306e\u5236\u7d04\u3092\u8fbc\u3081\u305f\u8a3a\u65ad\u3067\u3001\u4ee3\u7406\u5e97\u63d0\u6848\u3092\u88c1\u5b9a\u3067\u304d\u308b\u72b6\u614b\u307e\u3067\u3002&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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