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style=\"padding:11px 13px;border-bottom:none;font-size:13.5px;color:#3a4a52;vertical-align:top;line-height:1.75;\">\n\u81ea\u793e\u306e\u610f\u601d\u6c7a\u5b9a\uff08\u5916\u90e8\u306e\u4f5c\u6cd5\u306b\u7e1b\u3089\u308c\u306a\u3044\uff09\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\u4e00\u3064\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u4e2d\u306b\u3001\u8907\u6570\u306e\u7cfb\u7d71\u304c\u540c\u6642\u306b\u5b58\u5728\u3059\u308b\u3053\u3068\u3082\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u81ea\u6cbb\u4f53\u304c\u4ea4\u4ed8\u91d1\u3067\u5834\u3092\u4f5c\u308a\u3001DMO\u304c\u9001\u5ba2\u3092\u62c5\u3044\u3001\u5730\u5143\u4f01\u696d\u304c\u81ea\u793e\u4e88\u7b97\u3067\u5e38\u8a2d\u306e\u904b\u7528\u3092\u56de\u3059\u3002\u3053\u306e\u69cb\u6210\u81ea\u4f53\u306f\u3088\u304f\u3042\u308b\u5f62\u3067\u3059\u3002\u554f\u984c\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u7cfb\u7d71\u304c\u5225\u306e\u4f5c\u6cd5\u3067\u6307\u6a19\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u306b\u3001\u4f1a\u8b70\u3067\u306f\u540c\u3058\u300cKPI\u300d\u3068\u3044\u3046\u4e00\u8a9e\u3067\u547c\u3070\u308c\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u3001\u7cfb\u7d71\u3054\u3068\u306b\u4f55\u304c\u6c42\u3081\u3089\u308c\u308b\u306e\u304b\u3092\u3001\u4e00\u6b21\u8cc7\u6599\u304b\u3089\u78ba\u8a8d\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h2 id=\"\u7cfb\u7d711\u4ea4\u4ed8\u91d1\u5ba2\u89b3\u76f4\u63a5\u59a5\u5f53\u3068\u3044\u30463\u3064\u306e\u95a2\u9580\">\u7cfb\u7d711\uff5c\u4ea4\u4ed8\u91d1\uff1a\u5ba2\u89b3\u30fb\u76f4\u63a5\u30fb\u59a5\u5f53\u3068\u3044\u30463\u3064\u306e\u95a2\u9580<\/h2>\n<p>\u5185\u95a3\u5e9c\u304c\u51fa\u3057\u3066\u3044\u308b\u300e\u5730\u65b9\u5275\u751f\u4e8b\u696d\u5b9f\u65bd\u306e\u305f\u3081\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u300f\u306f\u3001\u4ea4\u4ed8\u91d1\u4e8b\u696d\u306eKPI\u306b\u3064\u3044\u3066\u304b\u306a\u308a\u5177\u4f53\u7684\u306a\u3068\u3053\u308d\u307e\u3067\u66f8\u3044\u3066\u3044\u307e\u3059\u3002\u307e\u305a\u3001\u8a2d\u5b9a\u306b\u3042\u305f\u3063\u3066\u306e\u57fa\u672c\u7684\u306a\u8996\u70b9\u304c3\u3064\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote>\n<p>\u8996\u70b91\uff1a\u300c\u5ba2\u89b3\u7684\u306a\u6210\u679c\u300d\u3092\u8868\u3059\u6307\u6a19\u3067\u3042\u308b\u3053\u3068 \u8996\u70b92\uff1a\u4e8b\u696d\u3068\u306e\u300c\u76f4\u63a5\u6027\u300d\u306e\u3042\u308b\u52b9\u679c\u3092\u8868\u3059\u6307\u6a19\u3067\u3042\u308b\u3053\u3068 \u8996\u70b93\uff1a\u300c\u59a5\u5f53\u306a\u6c34\u6e96\u300d\u306e\u76ee\u6a19\u304c\u5b9a\u3081\u3089\u308c\u3066\u3044\u308b\u3053\u3068<\/p>\n<\/blockquote>\n<p>\u3053\u306e3\u3064\u304c\u3001\u305d\u306e\u307e\u307e3\u3064\u306e\u95a2\u9580\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3 id=\"\u6307\u6a19\u306f3\u5c64\u306b\u5206\u304b\u308c\u6c11\u9593\u306e\u547c\u3073\u65b9\u3068\u306f\u7528\u8a9e\u304c\u9055\u3046\">\u6307\u6a19\u306f3\u5c64\u306b\u5206\u304b\u308c\u3001\u6c11\u9593\u306e\u547c\u3073\u65b9\u3068\u306f\u7528\u8a9e\u304c\u9055\u3046<\/h3>\n<p>\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u3001\u6307\u6a19\u30923\u5c64\u306b\u5206\u3051\u3066\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002\u6c11\u9593\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4e00\u822c\u7684\u306aKGI\u30fbKPI\u30fb\u5148\u884c\u6307\u6a19\u306e3\u968e\u5efa\u3066\u3068\u306f\u3001\u7528\u8a9e\u3082\u5207\u308a\u65b9\u3082\u9055\u3044\u307e\u3059\u3002<\/p>\n<div style=\"overflow-x:auto;-webkit-overflow-scrolling:touch;margin:1.4em 0;\">\n<table style=\"border-collapse:collapse;width:100%;min-width:560px;font-family:inherit;border:1px solid #e5eaed;border-radius:10px;overflow:hidden;box-shadow:0 1px 3px rgba(10,45,60,.06);\">\n<colgroup>\n<col style=\"width:23.7%;\">\n<col style=\"width:29.4%;\">\n<col style=\"width:46.9%;\">\n<\/colgroup>\n<thead>\n<tr>\n<th style=\"background:#0a86ac;color:#fff;padding:12px 13px;text-align:left;font-size:13.5px;font-weight:700;letter-spacing:.02em;border:none;vertical-align:middle;\">\n\u5236\u5ea6\u5074\u306e\u7528\u8a9e\n<\/th>\n<th style=\"background:#0a86ac;color:#fff;padding:12px 13px;text-align:left;font-size:13.5px;font-weight:700;letter-spacing:.02em;border:none;vertical-align:middle;\">\n\u5b9a\u7fa9\n<\/th>\n<th style=\"background:#0a86ac;color:#fff;padding:12px 13px;text-align:left;font-size:13.5px;font-weight:700;letter-spacing:.02em;border:none;vertical-align:middle;\">\n\u826f\u3044\u4f8b \/ \u60aa\u3044\u4f8b\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:11px 13px;border-bottom:1px solid #e5eaed;background:#f3f8fa;font-size:13.5px;font-weight:700;color:#17323c;vertical-align:top;line-height:1.75;white-space:nowrap;\">\n\u7dcf\u5408\u7684\u306a\u30a2\u30a6\u30c8\u30ab\u30e0\n<\/td>\n<td style=\"padding:11px 13px;border-bottom:1px solid #e5eaed;font-size:13.5px;color:#3a4a52;vertical-align:top;line-height:1.75;\">\n\u5730\u57df\u306b\u3082\u305f\u3089\u3059\u6700\u7d42\u7684\u306a\u52b9\u679c\u3001\u76ee\u6307\u3059\u6700\u7d42\u76ee\u6a19\n<\/td>\n<td style=\"padding:11px 13px;border-bottom:1px solid #e5eaed;font-size:13.5px;color:#3a4a52;vertical-align:top;line-height:1.75;\">\n\u5730\u57df\u306b\u304a\u3051\u308b\u8d77\u696d\u8005\u6570\uff3b\u25cb\uff3d\uff0f\u30a4\u30d9\u30f3\u30c8\u306b\u53c2\u52a0\u3057\u305f\u89b3\u5149\u5ba2\u6570\uff3b\u00d7\uff3d\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:11px 13px;border-bottom:1px solid #e5eaed;background:#f3f8fa;font-size:13.5px;font-weight:700;color:#17323c;vertical-align:top;line-height:1.75;white-space:nowrap;\">\n\u4e8b\u696d\u306e\u30a2\u30a6\u30c8\u30ab\u30e0\n<\/td>\n<td style=\"padding:11px 13px;border-bottom:1px solid #e5eaed;font-size:13.5px;color:#3a4a52;vertical-align:top;line-height:1.75;\">\n\u500b\u5225\u4e8b\u696d\u306e\u76f4\u63a5\u7684\u306a\u52b9\u679c\n<\/td>\n<td style=\"padding:11px 13px;border-bottom:1px solid #e5eaed;font-size:13.5px;color:#3a4a52;vertical-align:top;line-height:1.75;\">\n\u652f\u63f4\u4e8b\u696d\u3092\u901a\u3058\u305f\u65b0\u898f\u96c7\u7528\u8005\u6570\u3001\u58f2\u4e0a\u9ad8\uff3b\u25cb\uff3d\uff0f\u76f8\u8ac7\u4e8b\u696d\u306b\u914d\u7f6e\u3057\u305f\u76f8\u8ac7\u30b9\u30bf\u30c3\u30d5\u6570\uff3b\u00d7\uff3d\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:11px 13px;border-bottom:none;background:#f3f8fa;font-size:13.5px;font-weight:700;color:#17323c;vertical-align:top;line-height:1.75;white-space:nowrap;\">\n\u4e8b\u696d\u306e\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\n<\/td>\n<td style=\"padding:11px 13px;border-bottom:none;font-size:13.5px;color:#3a4a52;vertical-align:top;line-height:1.75;\">\n\u500b\u5225\u4e8b\u696d\u306e\u6d3b\u52d5\u91cf\n<\/td>\n<td style=\"padding:11px 13px;border-bottom:none;font-size:13.5px;color:#3a4a52;vertical-align:top;line-height:1.75;\">\n\u8d77\u696d\u5bb6\u652f\u63f4\u30bb\u30df\u30ca\u30fc\u306e\u53c2\u52a0\u8005\u6570\uff3b\u25cb\uff3d\uff0f\u30a4\u30d9\u30f3\u30c8\u53c2\u52a0\u8005\u6e80\u8db3\u5ea6\uff3b\u00d7\uff3d\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u3001\u4e8b\u696d\u306e\u30a2\u30a6\u30c8\u30ab\u30e0\u3092\u57fa\u672c\u3068\u3057\u3064\u3064\u3001\u6d3b\u52d5\u91cf\u3092\u793a\u3059\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u3082\u4f75\u305b\u3066\u7f6e\u304f\u3053\u3068\u304c\u671b\u307e\u3057\u3044\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u76ee\u6a19\u306b\u8fd1\u3044\u9806\u306b\u4e26\u3079\u308b\u3068\u3001\u7dcf\u5408\u7684\u306a\u30a2\u30a6\u30c8\u30ab\u30e0\u3001\u4e8b\u696d\u306e\u30a2\u30a6\u30c8\u30ab\u30e0\u3001\u4e8b\u696d\u306e\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u306e\u9806\u3067\u3059\u3002<\/p>\n<p>\u6c11\u9593\u5074\u306e\u8a00\u8449\u306b\u5bfe\u5fdc\u3055\u305b\u308b\u306a\u3089\u3001\u7dcf\u5408\u7684\u306a\u30a2\u30a6\u30c8\u30ab\u30e0\u304cKGI\u3001\u4e8b\u696d\u306e\u30a2\u30a6\u30c8\u30ab\u30e0\u304cKPI\u3001\u4e8b\u696d\u306e\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u304c\u5148\u884c\u6307\u6a19\u306b\u304a\u304a\u3080\u306d\u76f8\u5f53\u3057\u307e\u3059\u3002\u305f\u3060\u3057<strong>\u4e00\u5bfe\u4e00\u3067\u5bfe\u5fdc\u3055\u305b\u3066\u5b89\u5fc3\u3057\u306a\u3044\u307b\u3046\u304c\u3044\u3044<\/strong>\u3067\u3059\u3002\u5236\u5ea6\u5074\u306e\u300c\u4e8b\u696d\u306e\u30a2\u30a6\u30c8\u30ab\u30e0\u300d\u306f\u3001\u5f8c\u8ff0\u3059\u308b\u76f4\u63a5\u6027\u306e\u8981\u4ef6\u304c\u52b9\u304f\u305f\u3081\u3001\u6c11\u9593\u306eKPI\u3088\u308a\u7bc4\u56f2\u304c\u304b\u306a\u308a\u72ed\u304f\u306a\u308a\u307e\u3059\u3002\u76ee\u7684\u5225\u306eKPI\u30c4\u30ea\u30fc\u306e\u7d44\u307f\u65b9\u305d\u306e\u3082\u306e\u306f<a href=\"https:\/\/digitalpromotion.co.jp\/dp-journal\/dpj-20260731-01\/\">SNS\u904b\u7528\u306eKPI\u8a2d\u5b9a\uff5c\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3092\u6368\u3066\u3001\u76ee\u7684\u5225KPI\u30c4\u30ea\u30fc\u3067\u8a2d\u8a08\u3059\u308b<\/a>\u3067\u6271\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u578b\u306e\u90e8\u5206\u306f\u305d\u3061\u3089\u3092\u53c2\u7167\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3 id=\"\u6e80\u8db3\u5ea6\u304c\u9000\u3051\u3089\u308c\u308b\">\u6e80\u8db3\u5ea6\u304c\u9000\u3051\u3089\u308c\u308b<\/h3>\n<p>\u5730\u57df\u306e\u65bd\u7b56\u3067\u306f\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u6e80\u8db3\u5ea6\u3092\u6210\u679c\u3068\u3057\u3066\u63d0\u51fa\u3057\u305f\u304f\u306a\u308b\u5834\u9762\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u3001\u3053\u308c\u3092\u660e\u78ba\u306b\u9000\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote>\n<p>\u4ea4\u4ed8\u91d1\u4e8b\u696d\u306e\u9054\u6210\u5ea6\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4e8b\u696d\u53c2\u52a0\u8005\u306e\u6e80\u8db3\u5ea6\u306e\u3088\u3046\u306a\u4e3b\u89b3\u7684\u306a\u6307\u6a19\u306f\u3075\u3055\u308f\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<\/blockquote>\n<p>\u3055\u3089\u306b\u3001\u60aa\u3044\u4f8b\u3068\u3057\u3066\u300c\u30a4\u30d9\u30f3\u30c8\u53c2\u52a0\u8005\u6e80\u8db3\u5ea6\uff3b\u00d7\uff3d\u300d\u3092\u6319\u3052\u305f\u3046\u3048\u3067\u3001\u3053\u3046\u6ce8\u8a18\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote>\n<p>\u6e80\u8db3\u5ea6\u7b49\u306e\u4e3b\u89b3\u7684\u306a\u6307\u6a19\u306f\u3001\u4e00\u822c\u7684\u306b\u306f\u4e8b\u696d\u306e\u52b9\u679c\u3092\u8a08\u308b\u5c3a\u5ea6\u306e\uff11\u3064\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u5177\u4f53\u7684\u304b\u3064\u5ba2\u89b3\u7684\u306a\u6210\u679c\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u4ea4\u4ed8\u91d1\u4e8b\u696d\u306eKPI\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306b\u306f\u614e\u91cd\u3067\u3042\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n<\/blockquote>\n<p>\u3042\u308f\u305b\u3066\u3001\u6570\u5024\u3067\u3042\u308b\u3053\u3068\u3001\u305d\u3057\u3066\u300c\uff08\u63a8\u8a08\u5024\u3067\u306f\u306a\u304f\uff09\u5b9f\u6e2c\u53ef\u80fd\u306a\u3053\u3068\u300d\u300c\u30c0\u30d6\u30eb\u30ab\u30a6\u30f3\u30c8\u304c\u751f\u3058\u306c\u3053\u3068\u300d\u3082\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u63a8\u8a08\u306b\u983c\u3063\u305f\u6570\u5b57\u3084\u3001\u8907\u6570\u4e8b\u696d\u3067\u540c\u3058\u4eba\u3092\u91cd\u8907\u3057\u3066\u6570\u3048\u305f\u6570\u5b57\u306f\u3001\u3053\u306e\u6642\u70b9\u3067\u5916\u308c\u307e\u3059\u3002<\/p>\n<h3 id=\"\u5730\u57df\u5168\u4f53\u306e\u6570\u5b57\u304c\u4f7f\u3048\u306a\u3044\">\u300c\u5730\u57df\u5168\u4f53\u306e\u6570\u5b57\u300d\u304c\u4f7f\u3048\u306a\u3044<\/h3>\n<p>\u3082\u3046\u4e00\u3064\u3001\u5b9f\u52d9\u3067\u5916\u3057\u3084\u3059\u3044\u306e\u304c\u76f4\u63a5\u6027\u3067\u3059\u3002\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u3001\u4e8b\u696d\u306e\u6210\u679c\u3068\u3057\u3066\u8aac\u660e\u3067\u304d\u306a\u3044\u6307\u6a19\u3092\u9000\u3051\u3066\u3044\u307e\u3059\u3002\u6319\u3052\u3089\u308c\u3066\u3044\u308b\u60aa\u3044\u4f8b\u304c\u5177\u4f53\u7684\u3067\u3059\u3002<\/p>\n<blockquote>\n<p>\u5e02\u753a\u6751\u5168\u4f53\u306e\u89b3\u5149\u5165\u8fbc\u5ba2\u6570\uff3b\u00d7\uff3d\u2192\u5e02\u753a\u6751\u5168\u4f53\u306e\u89b3\u5149\u5ba2\u6570\u306b\u306f\u5f53\u8a72\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4ee5\u5916\u306e\u89b3\u5149\u5ba2\u6570\u3082\u542b\u307e\u308c\u308b\u305f\u3081\u3001\u4ea4\u4ed8\u91d1\u4e8b\u696d\u306b\u3088\u3063\u3066\u73fe\u308c\u305f\u6210\u679c\u3060\u3068\u8aac\u660e\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<\/blockquote>\n<blockquote>\n<p>\u5730\u65b9\u516c\u5171\u56e3\u4f53\u306e\u5b9a\u4f4f\u4eba\u53e3\uff3b\u00d7\uff3d\u2192\u4e8b\u696d\u3068\u306e\u56e0\u679c\u95a2\u4fc2\u304c\u4e0d\u660e\u78ba\u3067\u3059\u3002<\/p>\n<\/blockquote>\n<p>\u5730\u57df\u306e\u65bd\u7b56\u306e\u6210\u679c\u3068\u3057\u3066\u771f\u3063\u5148\u306b\u51fa\u3057\u305f\u304f\u306a\u308b\u300c\u89b3\u5149\u5165\u8fbc\u5ba2\u6570\u300d\u3068\u300c\u5b9a\u4f4f\u4eba\u53e3\u300d\u304c\u3001\u4e21\u65b9\u3068\u3082\u4f8b\u3068\u3057\u3066\u5426\u5b9a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5730\u57df\u5168\u4f53\u306e\u6570\u5b57\u306f\u3001\u305d\u306e\u4e8b\u696d\u4ee5\u5916\u306e\u8981\u56e0\u3092\u5927\u91cf\u306b\u542b\u3093\u3067\u3044\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>\u306a\u304a\u8cbb\u7528\u5bfe\u52b9\u679c\u306b\u3064\u3044\u3066\u3082\u3001\u4e8b\u696d\u30b3\u30b9\u30c8\u306b\u6bd4\u3079\u3066\u76ee\u6307\u3059\u30a2\u30a6\u30c8\u30ab\u30e0\u304c\u8457\u3057\u304f\u5c0f\u3055\u3044\u5834\u5408\u306f\u300c\u305d\u306e\u4e8b\u696d\u305d\u306e\u3082\u306e\u3092\u898b\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u300d\u3068\u66f8\u304b\u308c\u3066\u3044\u307e\u3059\u3002\u6307\u6a19\u306e\u8a71\u304c\u3001\u4e8b\u696d\u3092\u7d9a\u3051\u308b\u304b\u3069\u3046\u304b\u306e\u8a71\u306b\u76f4\u7d50\u3059\u308b\u69cb\u9020\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2 id=\"\u7cfb\u7d712dmo\u540c\u3058\u56fd\u306e\u5236\u5ea6\u3067\u6e80\u8db3\u5ea6\u304c\u5fc5\u9808kpi\u306b\u306a\u308b\">\u7cfb\u7d712\uff5cDMO\uff1a\u540c\u3058\u56fd\u306e\u5236\u5ea6\u3067\u3001\u6e80\u8db3\u5ea6\u304c\u5fc5\u9808KPI\u306b\u306a\u308b<\/h2>\n<p>\u3053\u3053\u307e\u3067\u8aad\u3080\u3068\u300c\u5730\u57df\u306e\u65bd\u7b56\u3067\u6e80\u8db3\u5ea6\u306f\u4f7f\u3048\u306a\u3044\u300d\u3068\u7d50\u8ad6\u3057\u305f\u304f\u306a\u308a\u307e\u3059\u304c\u3001\u305d\u3046\u306f\u306a\u308a\u307e\u305b\u3093\u3002\u89b3\u5149\u5e81\u304c2025\u5e744\u6708\u306b\u51fa\u3057\u305f\u300e\u89b3\u5149\u5730\u57df\u3065\u304f\u308a\u6cd5\u4eba\uff08DMO\uff09\u306b\u3088\u308bKGI\u30fbKPI\u8a08\u6e2c\u306b\u4fc2\u308b\u624b\u5f15\u66f8\u300f\u3067\u306f\u3001<strong>\u6e80\u8db3\u5ea6\u304c\u5fc5\u9808KPI\u3068\u3057\u3066\u4f53\u7cfb\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059<\/strong>\u3002<\/p>\n<p>\u65b0\u3057\u3044KPI\u4f53\u7cfb\u306f\u3001\u89b3\u5149\u5730\u7d4c\u55b6\u306b\u4fc2\u308bKPI\u3068\u3001DMO\u7d44\u7e54\u7d4c\u55b6\u306b\u4fc2\u308bKPI\u306e\u4e8c\u968e\u5efa\u3066\u3067\u3059\u3002\u524d\u8005\u306f\u3055\u3089\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u5bfe\u65c5\u884c\u5e02\u5834\uff09\u3068\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff08\u5bfe\u5730\u57df\uff09\u306b\u5206\u304b\u308c\u307e\u3059\u3002<\/p>\n<div style=\"overflow-x:auto;-webkit-overflow-scrolling:touch;margin:1.4em 0;\">\n<table style=\"border-collapse:collapse;width:100%;min-width:560px;font-family:inherit;border:1px solid #e5eaed;border-radius:10px;overflow:hidden;box-shadow:0 1px 3px rgba(10,45,60,.06);\">\n<colgroup>\n<col style=\"width:21.4%;\">\n<col style=\"width:40.5%;\">\n<col style=\"width:38.1%;\">\n<\/colgroup>\n<thead>\n<tr>\n<th style=\"background:#0a86ac;color:#fff;padding:12px 13px;text-align:left;font-size:13.5px;font-weight:700;letter-spacing:.02em;border:none;vertical-align:middle;\">\n\u6210\u679c\u306e\u7bc4\u56f2\n<\/th>\n<th style=\"background:#0a86ac;color:#fff;padding:12px 13px;text-align:left;font-size:13.5px;font-weight:700;letter-spacing:.02em;border:none;vertical-align:middle;\">\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u5bfe\u65c5\u884c\u5e02\u5834\uff09\n<\/th>\n<th style=\"background:#0a86ac;color:#fff;padding:12px 13px;text-align:left;font-size:13.5px;font-weight:700;letter-spacing:.02em;border:none;vertical-align:middle;\">\n\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff08\u5bfe\u5730\u57df\uff09\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:11px 13px;border-bottom:1px solid #e5eaed;background:#f3f8fa;font-size:13.5px;font-weight:700;color:#17323c;vertical-align:top;line-height:1.75;\">\n\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u533a\u57df\u306e\u6210\u679c\n<\/td>\n<td style=\"padding:11px 13px;border-bottom:1px solid #e5eaed;font-size:13.5px;color:#3a4a52;vertical-align:top;line-height:1.75;\">\n\u65c5\u884c\u6d88\u8cbb\u984d\uff0f1\u4eba\u3042\u305f\u308a\u65c5\u884c\u6d88\u8cbb\u984d\uff0f\u5ef6\u3079\u5bbf\u6cca\u8005\u6570\uff0f<strong>\u6765\u8a2a\u8005\u6e80\u8db3\u5ea6<\/strong>\uff0f\u6708\u5225\u6765\u8a2a\u8005\u6570\u306e\u5e73\u6e96\u5316\u7387\n<\/td>\n<td style=\"padding:11px 13px;border-bottom:1px solid #e5eaed;font-size:13.5px;color:#3a4a52;vertical-align:top;line-height:1.75;\">\n\u7d4c\u6e08\u6ce2\u53ca\u52b9\u679c\uff0f\u89b3\u5149\u4e8b\u696d\u8005\u306e\u5e73\u5747\u7d66\u4e0e\u984d\uff0f<strong>\u6301\u7d9a\u53ef\u80fd\u306a\u89b3\u5149\u306b\u5bfe\u3059\u308b\u4f4f\u6c11\u6e80\u8db3\u5ea6<\/strong>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:11px 13px;border-bottom:none;background:#f3f8fa;font-size:13.5px;font-weight:700;color:#17323c;vertical-align:top;line-height:1.75;white-space:nowrap;\">\nDMO\u306e\u6210\u679c\n<\/td>\n<td style=\"padding:11px 13px;border-bottom:none;font-size:13.5px;color:#3a4a52;vertical-align:top;line-height:1.75;\">\nDMO\u304c\u81ea\u3089\u8a2d\u5b9a\u3059\u308bKPI\uff081\u3064\u4ee5\u4e0a\uff09\n<\/td>\n<td style=\"padding:11px 13px;border-bottom:none;font-size:13.5px;color:#3a4a52;vertical-align:top;line-height:1.75;\">\nDMO\u304c\u81ea\u3089\u8a2d\u5b9a\u3059\u308bKPI\uff081\u3064\u4ee5\u4e0a\uff09\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>DMO\u7d44\u7e54\u7d4c\u55b6\u306e\u5074\u306b\u3082\u300c\u8077\u54e1\u306e\u6e80\u8db3\u5ea6\u300d\u304c\u5fc5\u9808\u3067\u5165\u3063\u3066\u3044\u307e\u3059\u3002KGI\u306f\u7d4c\u6e08\u6ce2\u53ca\u52b9\u679c\u3068\u65c5\u884c\u6d88\u8cbb\u984d\u306e2\u3064\u3067\u3001\u305d\u306e\u4e0b\u306b6\u3064\u306eKSF\uff08\u91cd\u8981\u6210\u529f\u8981\u56e0\uff09\u304c\u7f6e\u304b\u308c\u3001\u3055\u3089\u306b\u305d\u306e\u4e0b\u306b\u4e0a\u8868\u306eKPI\u304c\u3076\u3089\u4e0b\u304c\u308b\u69cb\u9020\u3067\u3059\u3002<\/p>\n<p>\u540c\u3058\u56fd\u306e\u5236\u5ea6\u3067\u3042\u308a\u306a\u304c\u3089\u3001\u7247\u65b9\u306f\u6e80\u8db3\u5ea6\u3092\u4e3b\u89b3\u7684\u3060\u3068\u3057\u3066\u9000\u3051\u3001\u3082\u3046\u7247\u65b9\u306f\u4f4f\u6c11\u6e80\u8db3\u5ea6\u3068\u6765\u8a2a\u8005\u6e80\u8db3\u5ea6\u3092\u5fc5\u9808\u306b\u7f6e\u3044\u3066\u3044\u308b\u3002\u77db\u76fe\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001<strong>\u6e2c\u308d\u3046\u3068\u3057\u3066\u3044\u308b\u5bfe\u8c61\u304c\u9055\u3046<\/strong>\u304b\u3089\u3067\u3059\u3002\u4ea4\u4ed8\u91d1\u306f\u500b\u5225\u4e8b\u696d\u306b\u6295\u3058\u305f\u516c\u8cbb\u306e\u8aac\u660e\u8cac\u4efb\u3092\u554f\u3046\u5236\u5ea6\u3067\u3001DMO\u306e\u767b\u9332\u8981\u4ef6\u306f\u89b3\u5149\u5730\u3068\u3057\u3066\u306e\u6301\u7d9a\u53ef\u80fd\u6027\u3092\u554f\u3046\u67a0\u7d44\u307f\u3067\u3059\u3002\u524d\u63d0\u304c\u9055\u3046\u306e\u3067\u3001\u826f\u3044\u6307\u6a19\u306e\u5b9a\u7fa9\u3082\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n<p>\u3082\u3046\u4e00\u3064\u3001\u3053\u306e\u624b\u5f15\u66f8\u306b\u306f\u5b9f\u52d9\u4e0a\u52b9\u3044\u3066\u304f\u308b\u4ed5\u69d8\u304c\u3042\u308a\u307e\u3059\u3002KGI\u306e\u3046\u3061<strong>\u7d4c\u6e08\u6ce2\u53ca\u52b9\u679c\u306f3\u5e74\u3054\u3068\u306e\u8a08\u6e2c<\/strong>\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u5236\u5ea6\u304c\u7528\u610f\u3057\u305f\u6700\u4e0a\u4f4d\u306e\u6307\u6a19\u304c\u3001\u305d\u3082\u305d\u3082\u6bce\u5e74\u52d5\u304f\u6570\u5b57\u3068\u3057\u3066\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002\u3053\u306e\u70b9\u306f\u5f8c\u8ff0\u3059\u308b\u5e74\u5ea6\u306e\u8a71\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n<h2 id=\"\u7cfb\u7d713\u81ea\u793e\u4e88\u7b97\u6e2c\u308a\u306b\u304f\u3044\u6307\u6a19\u3092\u4e3bkpi\u306b\u7f6e\u3051\u308b\u552f\u4e00\u306e\u67a0\">\u7cfb\u7d713\uff5c\u81ea\u793e\u4e88\u7b97\uff1a\u6e2c\u308a\u306b\u304f\u3044\u6307\u6a19\u3092\u4e3bKPI\u306b\u7f6e\u3051\u308b\u552f\u4e00\u306e\u67a0<\/h2>\n<p>3\u3064\u76ee\u304c\u3001\u5730\u5143\u4f01\u696d\u306e\u81ea\u793e\u4e88\u7b97\u3084\u5730\u57df\u5546\u793e\u306e\u81ea\u4e3b\u8ca1\u6e90\u3067\u56de\u3059\u90e8\u5206\u3067\u3059\u3002\u3053\u3053\u306f\u5916\u90e8\u306e\u5236\u5ea6\u306e\u4f5c\u6cd5\u306b\u7e1b\u3089\u308c\u307e\u305b\u3093\u3002<\/p>\n<p><a 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id=\"\u6c34\u6e96\u306e\u7f6e\u304d\u65b9\u3092\u9593\u9055\u3048\u308b\u3068\u4eba\u306e\u610f\u6b32\u304c\u5148\u306b\u6298\u308c\u308b\">\u6c34\u6e96\u306e\u7f6e\u304d\u65b9\u3092\u9593\u9055\u3048\u308b\u3068\u3001\u4eba\u306e\u610f\u6b32\u304c\u5148\u306b\u6298\u308c\u308b<\/h3>\n<p>\u3082\u3046\u4e00\u3064\u304c\u6c34\u6e96\u3067\u3059\u3002\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u3001\u4f4e\u3059\u304e\u308b\u76ee\u6a19\u3068\u9ad8\u3059\u304e\u308b\u76ee\u6a19\u306e\u4e21\u65b9\u3092\u9000\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote>\n<p>KPI\u3068\u3057\u3066\u5230\u9054\u3092\u4e88\u3081\u898b\u8fbc\u3080\u3053\u3068\u306e\u3067\u304d\u308b\u3001\u4f4e\u3044\u76ee\u6a19\u6c34\u6e96\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306f\u3001KPI\u306e\u8a2d\u5b9a\u3092\u5f62\u9ab8\u5316\u3057\u3001\u4e8b\u696d\u306e\u6709\u52b9\u6027\u3084\u5fc5\u8981\u6027\u3092\u7591\u308f\u308c\u308b\u3053\u3068\u306b\u3082\u3064\u306a\u304c\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/p>\n<\/blockquote>\n<blockquote>\n<p>\u5b9f\u614b\u3068\u304b\u3051\u96e2\u308c\u305f\u9ad8\u3059\u304e\u308b\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u304b\u3048\u3063\u3066\u76ee\u6a19\u5024\u306e\u5f62\u9ab8\u5316\u3092\u62db\u304d\u3001\u95a2\u4fc2\u8005\u306e\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u610f\u6b32\u306e\u6e1b\u9000\u306b\u3064\u306a\u304c\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/p>\n<\/blockquote>\n<p>\u884c\u653f\u306e\u6587\u66f8\u306b\u300c\u610f\u6b32\u306e\u6e1b\u9000\u300d\u3068\u3044\u3046\u8a00\u8449\u304c\u51fa\u3066\u304f\u308b\u306e\u306f\u73cd\u3057\u3044\u306e\u3067\u3059\u304c\u3001\u5730\u57df\u306e\u65bd\u7b56\u3067\u306f\u5b9f\u969b\u306b\u3053\u3053\u304c\u52b9\u304d\u307e\u3059\u3002\u8907\u6570\u306e\u4e3b\u4f53\u304c\u81ea\u5206\u306e\u672c\u696d\u3092\u62b1\u3048\u306a\u304c\u3089\u95a2\u308f\u3063\u3066\u3044\u308b\u69cb\u9020\u3067\u306f\u3001<strong>\u6307\u6a19\u304c\u73fe\u5b9f\u96e2\u308c\u3057\u305f\u77ac\u9593\u306b\u3001\u305d\u306e\u6307\u6a19\u3092\u898b\u306a\u304f\u306a\u308b<\/strong>\u304b\u3089\u3067\u3059\u3002\u898b\u306a\u304f\u306a\u3063\u305f\u6307\u6a19\u306f\u3001\u3042\u3063\u3066\u3082\u306a\u304f\u3066\u3082\u540c\u3058\u3067\u3059\u3002<\/p>\n<h3 id=\"\u3069\u306e\u610f\u56f3\u3067\u7f6e\u3044\u305f\u6c34\u6e96\u304b\u3092\u660e\u793a\u3059\u308b\">\u300c\u3069\u306e\u610f\u56f3\u3067\u7f6e\u3044\u305f\u6c34\u6e96\u304b\u300d\u3092\u660e\u793a\u3059\u308b<\/h3>\n<p>\u6c34\u6e96\u306e\u8b70\u8ad6\u3067\u63c9\u3081\u308b\u3068\u304d\u3001\u305f\u3044\u3066\u3044\u306f\u300c\u9ad8\u3044\uff0f\u4f4e\u3044\u300d\u3092\u8a00\u3044\u5408\u3063\u3066\u3044\u307e\u3059\u3002\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u3001\u305d\u3053\u306b\u4e00\u6bb5\u5225\u306e\u8996\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote>\n<p>\u7406\u60f3\u306e\u72b6\u614b\u306b\u5bfe\u5fdc\u3059\u308b\u9ad8\u3044\u76ee\u6a19\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u306e\u304b\u3001\u4e00\u5b9a\u306e\u6e80\u8db3\u304c\u5f97\u3089\u308c\u308b\u73fe\u5b9f\u7684\u306a\u76ee\u6a19\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u306e\u304b\u3001\u7d76\u5bfe\u306b\u9054\u6210\u3059\u3079\u304d\u6700\u4f4e\u9650\u306e\u76ee\u6a19\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u306e\u304b\u7b49\u3001\u3069\u306e\u3088\u3046\u306a\u610f\u56f3\u3092\u3082\u3063\u3066\u6c34\u6e96\u3092\u8a2d\u5b9a\u3059\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/blockquote>\n<p>\u3064\u307e\u308a\u3001\u540c\u3058\u6570\u5b57\u3067\u3082\u300c\u3053\u308c\u306f\u7406\u60f3\u5024\u3067\u3059\u300d\u300c\u3053\u308c\u306f\u6700\u4f4e\u30e9\u30a4\u30f3\u3067\u3059\u300d\u3067\u610f\u5473\u304c\u307e\u3063\u305f\u304f\u9055\u3044\u307e\u3059\u3002\u3053\u3053\u3092\u660e\u793a\u305b\u305a\u306b\u6570\u5b57\u3060\u3051\u3092\u51fa\u3059\u3068\u3001\u7247\u65b9\u306f\u6311\u6226\u76ee\u6a19\u306e\u3064\u3082\u308a\u3067\u3001\u3082\u3046\u7247\u65b9\u306f\u5fc5\u9054\u76ee\u6a19\u3060\u3068\u53d7\u3051\u53d6\u308a\u307e\u3059\u3002<strong>\u672a\u9054\u3060\u3063\u305f\u3068\u304d\u306e\u7a7a\u6c17\u304c\u307e\u3063\u305f\u304f\u5909\u308f\u308b<\/strong>\u306e\u3067\u3001\u7f6e\u3044\u305f\u6642\u70b9\u3067\u8a00\u8449\u306b\u3057\u3066\u304a\u304f\u306e\u304c\u5b9f\u52d9\u7684\u3067\u3059\u3002<\/p>\n<h2 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\u63a8\u8a08\u5024\u30d9\u30fc\u30b9\u306e\u6570\u5b57\u306f\u3001\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u6c42\u3081\u308b\u5b9f\u6e2c\u53ef\u80fd\u6027\u3092\u6e80\u305f\u3057\u307e\u305b\u3093\u3002\u53d6\u5f97\u5143\u3092\u5148\u306b\u6c7a\u3081\u3066\u304b\u3089\u6307\u6a19\u3092\u6c7a\u3081\u308b\u9806\u756a\u306b\u3059\u308b\u3068\u3001\u3053\u306e\u554f\u984c\u306f\u8d77\u304d\u307e\u305b\u3093\u3002<\/p>\n<p><strong>\u624b\u98064\uff1a\u91cd\u8907\u3092\u6392\u9664\u3059\u308b\u3002<\/strong> \u8907\u6570\u306e\u4e8b\u696d\u3067\u540c\u3058\u4eba\u3092\u6570\u3048\u3066\u3044\u306a\u3044\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u5730\u57df\u306e\u65bd\u7b56\u306f\u95a2\u4fc2\u8005\u304c\u91cd\u306a\u308a\u3084\u3059\u3044\u305f\u3081\u3001\u30c0\u30d6\u30eb\u30ab\u30a6\u30f3\u30c8\u304c\u8d77\u304d\u3084\u3059\u3044\u9818\u57df\u3067\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u300c\u5730\u57df\u306b\u611b\u7740\u3092\u6301\u3063\u3066\u3082\u3089\u3046\u300d\u3068\u3044\u3046\u76ee\u6a19\u306f\u3001\u305d\u306e\u307e\u307e\u3067\u306f\u6307\u6a19\u306b\u306a\u308a\u307e\u305b\u3093\u3002\u611b\u7740\u304c\u3042\u308c\u3070\u8d77\u304d\u308b\u884c\u52d5\u306b\u7f6e\u304d\u63db\u3048\u307e\u3059\u3002\u8907\u6570\u56de\u8a2a\u308c\u3066\u3044\u308b\u304b\u3001\u5730\u57df\u5185\u306e\u6d3b\u52d5\u306b\u53c2\u52a0\u3057\u3066\u3044\u308b\u304b\u3001\u5730\u57df\u5185\u3067\u6d88\u8cbb\u3057\u3066\u3044\u308b\u304b\u3002<strong>\u3053\u306e3\u3064\u306f\u884c\u52d5\u306e\u75d5\u8de1\u306a\u306e\u3067\u5b9f\u6e2c\u3067\u304d\u3001\u5bfe\u8c61\u3092\u7d5e\u308c\u3070\u76f4\u63a5\u6027\u3082\u78ba\u4fdd\u3067\u304d\u307e\u3059\u3002<\/strong><\/p>\n<p>\u4e00\u70b9\u3060\u3051\u88dc\u8db3\u3059\u308b\u3068\u3001\u3053\u3046\u3057\u3066\u7ffb\u8a33\u3057\u305f\u6307\u6a19\u306f\u3001\u7ffb\u8a33\u3059\u308b\u524d\u306e\u6982\u5ff5\u3088\u308a\u5fc5\u305a\u60c5\u5831\u304c\u843d\u3061\u307e\u3059\u3002\u843d\u3061\u305f\u5206\u306f\u6368\u3066\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5b9a\u6027\u306e\u8a18\u9332\u3068\u3057\u3066\u5225\u306b\u6b8b\u3057\u3066\u304a\u304d\u307e\u3059\u3002\u5236\u5ea6\u306b\u51fa\u3059\u6307\u6a19\u3068\u3001\u81ea\u5206\u305f\u3061\u304c\u65bd\u7b56\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u6750\u6599\u306f\u3001\u5fc5\u305a\u3057\u3082\u540c\u3058\u3067\u3042\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h2 id=\"\u5e74\u5ea6\u306e\u58c1\u3068\u8d8a\u3048\u308b\u305f\u3081\u306e3\u3064\u306e\u9053\u5177\">\u5e74\u5ea6\u306e\u58c1\u3068\u3001\u8d8a\u3048\u308b\u305f\u3081\u306e3\u3064\u306e\u9053\u5177<\/h2>\n<p>\u5730\u57df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u306f\u5e74\u5ea6\u3092\u307e\u305f\u3044\u3067\u51fa\u307e\u3059\u3002\u4e00\u65b9\u3067\u81ea\u6cbb\u4f53\u306e\u4e88\u7b97\u306f\u5e74\u5ea6\u3067\u5207\u308c\u307e\u3059\u3002\u3053\u306e\u98df\u3044\u9055\u3044\u306f\u3001\u5730\u65b9\u81ea\u6cbb\u6cd5\u306b\u6839\u62e0\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<blockquote>\n<p>\u666e\u901a\u5730\u65b9\u516c\u5171\u56e3\u4f53\u306e\u4f1a\u8a08\u5e74\u5ea6\u306f\u3001\u6bce\u5e74\u56db\u6708\u4e00\u65e5\u306b\u59cb\u307e\u308a\u3001\u7fcc\u5e74\u4e09\u6708\u4e09\u5341\u4e00\u65e5\u306b\u7d42\u308f\u308b\u3082\u306e\u3068\u3059\u308b\u3002\uff08\u7b2c208\u6761\u7b2c1\u9805\uff09 \u5404\u4f1a\u8a08\u5e74\u5ea6\u306b\u304a\u3051\u308b\u6b73\u51fa\u306f\u3001\u305d\u306e\u5e74\u5ea6\u306e\u6b73\u5165\u3092\u3082\u3064\u3066\u3001\u3053\u308c\u306b\u5145\u3066\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\uff08\u7b2c208\u6761\u7b2c2\u9805\uff09<\/p>\n<\/blockquote>\n<p>\u3053\u308c\u304c\u4f1a\u8a08\u5e74\u5ea6\u72ec\u7acb\u306e\u539f\u5247\u3067\u3059\u3002\u305f\u3060\u3057\u540c\u3058\u6cd5\u5f8b\u306f\u3001\u5e74\u5ea6\u3092\u307e\u305f\u3050\u305f\u3081\u306e\u9053\u5177\u30823\u3064\u7528\u610f\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u304c\u5b9f\u52d9\u3067\u3042\u307e\u308a\u77e5\u3089\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<div style=\"overflow-x:auto;-webkit-overflow-scrolling:touch;margin:1.4em 0;\">\n<table style=\"border-collapse:collapse;width:100%;min-width:560px;font-family:inherit;border:1px solid #e5eaed;border-radius:10px;overflow:hidden;box-shadow:0 1px 3px rgba(10,45,60,.06);\">\n<colgroup>\n<col style=\"width:18.4%;\">\n<col style=\"width:19.0%;\">\n<col style=\"width:62.6%;\">\n<\/colgroup>\n<thead>\n<tr>\n<th style=\"background:#0a86ac;color:#fff;padding:12px 13px;text-align:left;font-size:13.5px;font-weight:700;letter-spacing:.02em;border:none;vertical-align:middle;\">\n\u5236\u5ea6\n<\/th>\n<th style=\"background:#0a86ac;color:#fff;padding:12px 13px;text-align:left;font-size:13.5px;font-weight:700;letter-spacing:.02em;border:none;vertical-align:middle;\">\n\u6761\u6587\n<\/th>\n<th style=\"background:#0a86ac;color:#fff;padding:12px 13px;text-align:left;font-size:13.5px;font-weight:700;letter-spacing:.02em;border:none;vertical-align:middle;\">\n\u4e2d\u8eab\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:11px 13px;border-bottom:1px solid #e5eaed;background:#f3f8fa;font-size:13.5px;font-weight:700;color:#17323c;vertical-align:top;line-height:1.75;white-space:nowrap;\">\n\u7d99\u7d9a\u8cbb\n<\/td>\n<td style=\"padding:11px 13px;border-bottom:1px solid #e5eaed;font-size:13.5px;color:#3a4a52;vertical-align:top;line-height:1.75;\">\n\u7b2c212\u6761\n<\/td>\n<td style=\"padding:11px 13px;border-bottom:1px solid #e5eaed;font-size:13.5px;color:#3a4a52;vertical-align:top;line-height:1.75;\">\n\u300c\u305d\u306e\u5c65\u884c\u306b\u6570\u5e74\u5ea6\u3092\u8981\u3059\u308b\u3082\u306e\u300d\u306b\u3064\u3044\u3066\u3001\u7d4c\u8cbb\u306e\u7dcf\u984d\u3068\u5e74\u5272\u984d\u3092\u5b9a\u3081\u3001\u6570\u5e74\u5ea6\u306b\u308f\u305f\u3063\u3066\u652f\u51fa\u3067\u304d\u308b\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:11px 13px;border-bottom:1px solid #e5eaed;background:#f3f8fa;font-size:13.5px;font-weight:700;color:#17323c;vertical-align:top;line-height:1.75;white-space:nowrap;\">\n\u7e70\u8d8a\u660e\u8a31\u8cbb\n<\/td>\n<td style=\"padding:11px 13px;border-bottom:1px solid #e5eaed;font-size:13.5px;color:#3a4a52;vertical-align:top;line-height:1.75;\">\n\u7b2c213\u6761\n<\/td>\n<td style=\"padding:11px 13px;border-bottom:1px solid #e5eaed;font-size:13.5px;color:#3a4a52;vertical-align:top;line-height:1.75;\">\n\u300c\u305d\u306e\u6027\u8cea\u4e0a\u53c8\u306f\u4e88\u7b97\u6210\u7acb\u5f8c\u306e\u4e8b\u7531\u306b\u57fa\u3065\u304d\u5e74\u5ea6\u5185\u306b\u305d\u306e\u652f\u51fa\u3092\u7d42\u308f\u3089\u306a\u3044\u898b\u8fbc\u307f\u306e\u3042\u308b\u3082\u306e\u300d\u3092\u3001\u7fcc\u5e74\u5ea6\u306b\u7e70\u308a\u8d8a\u3057\u3066\u4f7f\u7528\u3067\u304d\u308b\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:11px 13px;border-bottom:none;background:#f3f8fa;font-size:13.5px;font-weight:700;color:#17323c;vertical-align:top;line-height:1.75;white-space:nowrap;\">\n\u50b5\u52d9\u8ca0\u62c5\u884c\u70ba\n<\/td>\n<td style=\"padding:11px 13px;border-bottom:none;font-size:13.5px;color:#3a4a52;vertical-align:top;line-height:1.75;\">\n\u7b2c214\u6761\n<\/td>\n<td style=\"padding:11px 13px;border-bottom:none;font-size:13.5px;color:#3a4a52;vertical-align:top;line-height:1.75;\">\n\u6b73\u51fa\u4e88\u7b97\u30fb\u7d99\u7d9a\u8cbb\u30fb\u7e70\u8d8a\u660e\u8a31\u8cbb\u306e\u7bc4\u56f2\u5185\u306e\u3082\u306e\u3092\u9664\u304d\u3001\u50b5\u52d9\u3092\u8ca0\u62c5\u3059\u308b\u884c\u70ba\u3092\u3059\u308b\u306b\u306f\u3001\u4e88\u7b97\u3067\u50b5\u52d9\u8ca0\u62c5\u884c\u70ba\u3068\u3057\u3066\u5b9a\u3081\u3066\u304a\u304f\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\u3044\u305a\u308c\u3082\u4e88\u7b97\u3068\u3057\u3066\u8b70\u4f1a\u306e\u8b70\u6c7a\u3092\u7d4c\u3066\u5b9a\u3081\u308b\u3082\u306e\u306a\u306e\u3067\u3001\u5f53\u5e74\u5ea6\u306e\u9014\u4e2d\u3067\u601d\u3044\u3064\u3044\u3066\u4f7f\u3048\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<strong>\u8907\u6570\u5e74\u5ea6\u3067\u56de\u3059\u524d\u63d0\u306e\u65bd\u7b56\u306a\u3089\u3001\u4e88\u7b97\u3092\u7d44\u3080\u6bb5\u968e\u3067\u3069\u306e\u9053\u5177\u306b\u8f09\u305b\u308b\u304b\u3092\u6c7a\u3081\u3066\u304a\u304f<\/strong>\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u304c\u5b9f\u52d9\u4e0a\u3044\u3061\u3070\u3093\u898b\u843d\u3068\u3055\u308c\u308b\u70b9\u3067\u3059\u3002\u300c\u5358\u5e74\u5ea6\u4e88\u7b97\u3060\u304b\u3089\u7d99\u7d9a\u7684\u306a\u53d6\u308a\u7d44\u307f\u304c\u3067\u304d\u306a\u3044\u300d\u3068\u3044\u3046\u8a00\u3044\u65b9\u3092\u3088\u304f\u805e\u304d\u307e\u3059\u304c\u3001\u6b63\u78ba\u306b\u306f\u3001\u8907\u6570\u5e74\u5ea6\u3067\u56de\u3059\u8a2d\u8a08\u3092\u4e88\u7b97\u7de8\u6210\u306e\u6bb5\u968e\u3067\u3057\u3066\u3044\u306a\u3044\u3060\u3051\u3001\u3068\u3044\u3046\u5834\u5408\u304c\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5074\u304c\u4e88\u7b97\u306e\u7d44\u307f\u65b9\u306b\u95a2\u4e0e\u3067\u304d\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u306f\u3001\u65bd\u7b56\u304c\u59cb\u307e\u3063\u3066\u304b\u3089\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u524d\u5e74\u3067\u3059\u3002<\/p>\n<p>\u306a\u304a\u3001\u3053\u306e\u5e74\u5ea6\u306e\u8a71\u3068KPI\u306e\u8a71\u306f\u72ec\u7acb\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5358\u5e74\u5ea6\u3067\u533a\u5207\u3089\u308c\u305f\u4e88\u7b97\u306b\u30013\u5e74\u304b\u304b\u3063\u3066\u52d5\u304fKGI\u3092\u305d\u306e\u307e\u307e\u4e57\u305b\u308b\u3068\u3001\u521d\u5e74\u5ea6\u30682\u5e74\u76ee\u306e\u8a55\u4fa1\u304c\u5fc5\u305a\u300c\u672a\u9054\u300d\u306b\u306a\u308a\u307e\u3059\u3002<strong>\u5e74\u5ea6\u3067\u5207\u3089\u308c\u308b\u67a0\u306b\u306f\u3001\u5e74\u5ea6\u5185\u306b\u52d5\u304f\u4e2d\u9593KPI\u3092\u7f6e\u304f\u3002<\/strong>KGI\u306f\u8907\u6570\u5e74\u5ea6\u306e\u67a0\u304b\u3001\u4e8b\u696d\u8a08\u753b\u5074\u3067\u6301\u3064\u3002\u3053\u306e\u5207\u308a\u5206\u3051\u304c\u3001\u524d\u8ff0\u3057\u305f\u4e2d\u9593KPI\u8a2d\u8a08\u306e\u4e00\u756a\u73fe\u5b9f\u7684\u306a\u4f7f\u3044\u3069\u3053\u308d\u3067\u3059\u3002<\/p>\n<h2 id=\"\u8907\u6570\u4e3b\u4f53\u3067kpi\u3092\u4e00\u3064\u306b\u3059\u308b\u9806\u756a\">\u8907\u6570\u4e3b\u4f53\u3067KPI\u3092\u4e00\u3064\u306b\u3059\u308b\u9806\u756a<\/h2>\n<p>\u5730\u57df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u81ea\u6cbb\u4f53\u30fb\u5730\u5143\u4f01\u696d\u30fb\u4f4f\u6c11\u7d44\u7e54\u30fbDMO\u306a\u3069\u8907\u6570\u306e\u4e3b\u4f53\u3067\u56de\u3059\u306e\u304c\u524d\u63d0\u3067\u3059\u3002\u6307\u6a19\u3092\u4e00\u3064\u306b\u307e\u3068\u3081\u308b\u4f5c\u696d\u3067\u306f\u3001\u9806\u756a\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u3053\u3046\u66f8\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote>\n<p>\u5b98\u6c11\u5354\u50cd\u306b\u3088\u308b\u4e8b\u696d\u3092\u9032\u3081\u3066\u3044\u304f\u305f\u3081\u306b\u306f\u3001\u5229\u5bb3\u95a2\u4fc2\u8005\u3084\u5916\u90e8\u8a55\u4fa1\u8005\u306e\u7d0d\u5f97\u3067\u304d\u308b\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u3001KPI\u3092\u6d3b\u7528\u3057\u3066\u95a2\u4fc2\u8005\u540c\u58eb\u304c\u9032\u6357\u72b6\u6cc1\u7b49\u3092\u5171\u6709\u3057\u3064\u3064PDCA\u30b5\u30a4\u30af\u30eb\u3092\u7a3c\u52d5\u3055\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<\/blockquote>\n<p>\u5b9f\u52d9\u306b\u843d\u3068\u3059\u3068\u3001\u6b21\u306e\u9806\u756a\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<ol type=\"1\">\n<li><strong>\u8ca1\u6e90\u3054\u3068\u306e\u5236\u7d04\u3092\u5148\u306b\u5171\u6709\u3059\u308b\u3002<\/strong> \u300c\u3053\u306e\u90e8\u5206\u306f\u4ea4\u4ed8\u91d1\u306a\u306e\u3067\u6e80\u8db3\u5ea6\u306f\u4f7f\u3048\u307e\u305b\u3093\u300d\u3092\u3001\u6307\u6a19\u306e\u8b70\u8ad6\u306e\u524d\u306b\u51fa\u3057\u3066\u304a\u304d\u307e\u3059\u3002\u5f8c\u304b\u3089\u51fa\u3059\u3068\u3001\u8ab0\u304b\u306e\u6848\u3092\u5426\u5b9a\u3057\u305f\u5f62\u306b\u306a\u308a\u307e\u3059<\/li>\n<li><strong>\u5404\u4e3b\u4f53\u304c\u8b72\u308c\u306a\u3044\u6307\u6a19\u30921\u3064\u305a\u3064\u51fa\u3059\u3002<\/strong> \u5168\u90e8\u3092\u4e26\u3079\u308b\u306e\u3067\u306f\u306a\u304f\u30011\u3064\u306b\u7d5e\u3063\u3066\u3082\u3089\u3044\u307e\u3059<\/li>\n<li><strong>\u5171\u901a\u306eKGI\u30921\u3064\u6c7a\u3081\u308b\u3002<\/strong> \u4e3b\u4f53\u3054\u3068\u306b\u9055\u3046KGI\u3092\u6301\u3064\u3068\u3001\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u304c\u6700\u5f8c\u307e\u3067\u63c3\u3044\u307e\u305b\u3093<\/li>\n<li><strong>\u4e2d\u9593KPI\u306f\u4e3b\u4f53\u3054\u3068\u306b\u5206\u3051\u3066\u3088\u3044\u3002<\/strong> \u3053\u3053\u307e\u3067\u7d71\u4e00\u3057\u3088\u3046\u3068\u3059\u308b\u3068\u3001\u73fe\u5834\u304c\u81ea\u5206\u306e\u6570\u5b57\u3092\u6301\u3066\u306a\u304f\u306a\u308a\u307e\u3059<\/li>\n<li><strong>\u6e2c\u308b\u4eba\u3068\u983b\u5ea6\u3092\u6c7a\u3081\u308b\u3002<\/strong> \u3053\u3053\u3092\u6c7a\u3081\u305a\u306b\u7d42\u308f\u308b\u3068\u30012\u5e74\u76ee\u306b\u8ab0\u3082\u6e2c\u3063\u3066\u3044\u307e\u305b\u3093<\/li>\n<\/ol>\n<p>3\u30684\u306e\u5207\u308a\u5206\u3051\u304c\u8981\u70b9\u3067\u3059\u3002KGI\u306f\u63c3\u3048\u308b\u3001\u4e2d\u9593KPI\u306f\u5206\u3051\u308b\u3002\u9006\u306b\u3059\u308b\u3068\u3001\u5171\u901a\u306e\u76ee\u7684\u5730\u304c\u306a\u3044\u307e\u307e\u5404\u81ea\u304c\u5225\u306e\u65b9\u5411\u3078\u9032\u3080\u304b\u3001\u73fe\u5834\u304c\u81ea\u5206\u3054\u3068\u3068\u3057\u3066\u8ffd\u3048\u308b\u6570\u5b57\u3092\u6301\u3066\u306a\u3044\u304b\u306e\u3001\u3069\u3061\u3089\u304b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2 id=\"\u5b9f\u52d9\u3067\u3069\u3046\u7f6e\u3044\u305f\u304b\">\u5b9f\u52d9\u3067\u3069\u3046\u7f6e\u3044\u305f\u304b<\/h2>\n<p>\u5f53\u793e\u304c\u5730\u57df\u30fb\u81ea\u6cbb\u4f53\u306e\u6848\u4ef6\u3067\u5b9f\u969b\u306bKPI\u3092\u7f6e\u3044\u3066\u304d\u305f3\u4ef6\u3092\u4e26\u3079\u307e\u3059\u3002\u8ca1\u6e90\u3082\u898f\u6a21\u3082\u9055\u3044\u307e\u3059\u304c\u3001\u5171\u901a\u3057\u3066\u3044\u308b\u306e\u306f\u3001<strong>\u3069\u3053\u307e\u3067\u3092KPI\u306b\u3067\u304d\u305f\u304b\u3092\u6c7a\u3081\u3066\u3044\u305f\u306e\u304c\u3001\u8a08\u6e2c\u624b\u6bb5\u306b\u4e88\u7b97\u304c\u3064\u3044\u305f\u304b\u3069\u3046\u304b\u3060\u3063\u305f<\/strong>\u3068\u3044\u3046\u70b9\u3067\u3059\u3002<\/p>\n<h3 id=\"\u4e8b\u4f8b1\u6765\u8a2a\u307e\u3067\u306f\u6e2c\u308c\u305a\u30ea\u30fc\u30c1\u3067kpi\u3092\u5207\u3063\u305f\u6803\u6728\u5e02\u5f79\u6240-\u5e83\u5831\u8ab2\u69d8\">\u4e8b\u4f8b1\uff5c\u6765\u8a2a\u307e\u3067\u306f\u6e2c\u308c\u305a\u3001\u30ea\u30fc\u30c1\u3067KPI\u3092\u5207\u3063\u305f\uff08\u6803\u6728\u5e02\u5f79\u6240 \u5e83\u5831\u8ab2\u69d8\uff09<\/h3>\n<ul>\n<li><strong>\u5236\u7d04<\/strong>\uff1a\u300c\u8535\u306e\u8857\u300d\u306e\u8a8d\u77e5\u3092\u3001\u6771\u4eac\u5728\u4f4f\u30fb\u6771\u4eac\u52e4\u52d9\u306e20\u4ee3\u301c30\u4ee3\u306b\u5e83\u3052\u305f\u3044\u3001\u3068\u3044\u3046\u4f9d\u983c\u3067\u3057\u305f\u3002\u5c4a\u3051\u305f\u3044\u76f8\u624b\u304c\u5e02\u306e\u5916\u5074\u306b\u3044\u308b\u69cb\u9020\u3067\u3059<\/li>\n<li><strong>\u5224\u65ad<\/strong>\uff1a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u52d5\u753b\u3092\u5236\u4f5c\u3057\u3001\u983b\u7e41\u306b\u65c5\u884c\u3078\u51fa\u304b\u3051\u308b\u50be\u5411\u3092\u6301\u3064\u5c64\u306b\u7d5e\u3063\u3066\u3001Meta\uff08Facebook\u30fbInstagram\uff09\u3067\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u914d\u4fe1\u3057\u307e\u3057\u305f\u3002KPI\u306f\u300c\u72d9\u3063\u305f\u5c64\u306b\u3069\u308c\u3060\u3051\u30ea\u30fc\u30c1\u3067\u304d\u305f\u304b\u300d\u306b\u7f6e\u3044\u3066\u3044\u307e\u3059<\/li>\n<li><strong>\u7d50\u679c<\/strong>\uff1a\u30ea\u30fc\u30c1\u306fKPI\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3057\u305f\u3002\u4e00\u65b9\u3067\u3001\u305d\u306e\u4eba\u305f\u3061\u304c\u5b9f\u969b\u306b\u6803\u6728\u5e02\u3092\u8a2a\u308c\u305f\u304b\u3069\u3046\u304b\u306f\u6e2c\u3063\u3066\u3044\u307e\u305b\u3093\u3002\u30d3\u30fc\u30b3\u30f3\u3084Wi-Fi\u306e\u30c7\u30fc\u30bf\u3067\u6765\u8a2a\u3092\u691c\u8a3c\u3059\u308b\u65b9\u6cd5\u3092\u63d0\u6848\u3057\u307e\u3057\u305f\u304c\u3001\u305d\u3053\u307e\u3067\u306e\u4e88\u7b97\u306f\u3064\u304d\u307e\u305b\u3093\u3067\u3057\u305f<\/li>\n<li><strong>\u518d\u73fe\u6761\u4ef6<\/strong>\uff1aKGI\uff08\u6765\u8a2a\uff09\u3068KPI\uff08\u30ea\u30fc\u30c1\uff09\u306e\u9593\u306b\u65ad\u7d76\u304c\u3042\u308b\u3053\u3068\u3092\u3001\u59cb\u3081\u308b\u524d\u306b\u5408\u610f\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3059<\/li>\n<\/ul>\n<p>\u3053\u306e\u6848\u4ef6\u3067\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u306e\u306f\u3001KPI\u306e\u7bc4\u56f2\u3092\u6c7a\u3081\u305f\u306e\u304c\u65bd\u7b56\u306e\u91cd\u8981\u5ea6\u3067\u306f\u306a\u304f\u3001<strong>\u8a08\u6e2c\u624b\u6bb5\u306e\u4e88\u7b97\u3060\u3063\u305f<\/strong>\u3068\u3044\u3046\u70b9\u3067\u3059\u3002\u3053\u3053\u3092\u66d6\u6627\u306b\u3057\u305f\u307e\u307e\u300c\u30ea\u30fc\u30c1\u304c\u4f38\u3073\u305f\u306e\u3060\u304b\u3089\u6765\u8a2a\u3082\u5897\u3048\u305f\u306f\u305a\u3060\u300d\u3068\u5831\u544a\u306b\u66f8\u304f\u3068\u3001\u7cfb\u7d711\u3067\u306f\u76f4\u63a5\u6027\u306e\u95a2\u9580\u3067\u5dee\u3057\u623b\u3055\u308c\u307e\u3059\u3002\u6e2c\u308c\u306a\u304b\u3063\u305f\u3082\u306e\u306f\u3001\u6e2c\u308c\u306a\u304b\u3063\u305f\u3068\u66f8\u304f\u3002\u305d\u306e\u3046\u3048\u3067\u3001\u6765\u8a2a\u306e\u691c\u8a3c\u306b\u306f\u3044\u304f\u3089\u5fc5\u8981\u306a\u306e\u304b\u3092\u6b21\u5e74\u5ea6\u306e\u8981\u6c42\u306b\u8f09\u305b\u308b\u3002\u3053\u306e\u5f62\u306e\u307b\u3046\u304c\u3001\u7d50\u679c\u7684\u306b\u901a\u308a\u307e\u3059\u3002<\/p>\n<p>\u6803\u6728\u5e02\u5f79\u6240 \u5e83\u5831\u8ab2\u69d8\u306e\u53d6\u308a\u7d44\u307f\u306f\u3001<a href=\"https:\/\/digitalpromotion.co.jp\/dp-journal\/tochigi-townvision-tourism-pr\/\">\u95a2\u6771\u8fd1\u90ca\u3078\u306e\u89b3\u5149PR\u3092\u30bf\u30a6\u30f3\u30d3\u30b8\u30e7\u30f3\u3067\u652f\u63f4\uff08\u6803\u6728\u5e02\u5f79\u6240 \u5e83\u5831\u8ab2\u69d8\uff09<\/a>\u3067\u3082\u6271\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3 id=\"\u4e8b\u4f8b2\u8a08\u6e2c\u306b\u4e88\u7b97\u304c\u3064\u3044\u305f\u306e\u3067\u5206\u6563\u3092\u4e3bkpi\u306b\u7f6e\u3051\u305f\u795e\u5948\u5ddd\u770c\u306e\u3042\u308b\u5e02\">\u4e8b\u4f8b2\uff5c\u8a08\u6e2c\u306b\u4e88\u7b97\u304c\u3064\u3044\u305f\u306e\u3067\u3001\u300c\u5206\u6563\u300d\u3092\u4e3bKPI\u306b\u7f6e\u3051\u305f\uff08\u795e\u5948\u5ddd\u770c\u306e\u3042\u308b\u5e02\uff09<\/h3>\n<ul>\n<li><strong>\u5236\u7d04<\/strong>\uff1a\u30c6\u30ec\u30d3\u756a\u7d44\u306e\u5f71\u97ff\u3067\u5e02\u5185\u306e\u6b74\u53f2\u7684\u306a\u540d\u6240\u306b\u89b3\u5149\u5ba2\u304c\u96c6\u4e2d\u3057\u3001\u30aa\u30fc\u30d0\u30fc\u30c4\u30fc\u30ea\u30ba\u30e0\u306e\u89e3\u6d88\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u6c42\u3081\u3089\u308c\u3066\u3044\u305f\u306e\u306f\u300c\u6765\u8a2a\u8005\u3092\u5897\u3084\u3059\u300d\u3053\u3068\u3067\u306f\u306a\u304f\u300c\u6765\u8a2a\u8005\u3092\u6563\u3089\u3059\u300d\u3053\u3068\u3067\u3059\u3002\u5206\u6563\u306f\u3001\u305d\u306e\u307e\u307e\u3067\u306f\u6570\u5b57\u306b\u306a\u308a\u307e\u305b\u3093<\/li>\n<li><strong>\u5224\u65ad<\/strong>\uff1a\u5e02\u5185\u306e\u65bd\u8a2d\u3084\u30e2\u30cb\u30e5\u30e1\u30f3\u30c8\u3001\u30a4\u30d9\u30f3\u30c8\u4f1a\u5834\u306b\u30d3\u30fc\u30b3\u30f3\u3092\u8a2d\u7f6e\u3057\u3066\u6df7\u96d1\u72b6\u6cc1\u3092\u8a08\u6e2c\u3057\u3001\u5e02\u304c\u7acb\u3061\u4e0a\u3052\u305f\u7279\u8a2d\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6df7\u96d1\u30de\u30c3\u30d7\u4e0a\u3067\u53ef\u8996\u5316\u3057\u307e\u3057\u305f\u3002KPI\u306f\u3001\u3053\u306e\u6df7\u96d1\u30de\u30c3\u30d7\u3092\u901a\u3058\u3066\u4eba\u6d41\u304c\u5206\u6563\u3057\u3001\u7279\u5b9a\u306e\u30b9\u30dd\u30c3\u30c8\u306b\u96c6\u4e2d\u3057\u7d9a\u3051\u306a\u3044\u72b6\u614b\u3092\u4fdd\u3066\u3066\u3044\u308b\u304b\u3001\u306b\u7f6e\u3044\u3066\u3044\u307e\u3059<\/li>\n<li><strong>\u7d50\u679c<\/strong>\uff1a\u3069\u306e\u65bd\u8a2d\u304c\u3069\u308c\u304f\u3089\u3044\u6df7\u3093\u3067\u3044\u308b\u304b\u3092\u53ef\u8996\u5316\u3057\u3001\u5f85\u3061\u6642\u9593\u306a\u3069\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u6df7\u96d1\u306e\u7de9\u548c\u306b\u3064\u306a\u3052\u307e\u3057\u305f<\/li>\n<li><strong>\u518d\u73fe\u6761\u4ef6<\/strong>\uff1a\u8a08\u6e2c\u306e\u30a4\u30f3\u30d5\u30e9\u305d\u306e\u3082\u306e\u306b\u4e88\u7b97\u304c\u3064\u3044\u305f\u3053\u3068\u3067\u3059\u3002\u30d3\u30fc\u30b3\u30f3\u304c\u306a\u3051\u308c\u3070\u3001\u3053\u306e\u6307\u6a19\u306f\u6700\u5f8c\u307e\u3067\u300c\u4f53\u611f\u300d\u306e\u307e\u307e\u3067\u3057\u305f<\/li>\n<\/ul>\n<p>\u300c\u56de\u904a\u3092\u5206\u6563\u3055\u305b\u308b\u300d\u306f\u3001\u672c\u8a18\u4e8b\u306e\u524d\u534a\u3067\u6271\u3063\u305f<strong>\u6e2c\u308a\u306b\u304f\u3044\u304c\u610f\u5473\u306e\u3042\u308b\u6307\u6a19<\/strong>\u306e\u5178\u578b\u3067\u3059\u3002\u3053\u308c\u3092\u5236\u5ea6\u306b\u901a\u305b\u305f\u7406\u7531\u306f2\u3064\u3042\u308a\u307e\u3059\u3002\u5206\u6563\u3068\u3044\u3046\u6982\u5ff5\u3092\u300c\u65bd\u8a2d\u3054\u3068\u306e\u6df7\u96d1\u72b6\u6cc1\u300d\u3068\u3044\u3046\u89b3\u6e2c\u53ef\u80fd\u306a\u5f62\u306b\u7ffb\u8a33\u3057\u305f\u3053\u3068\u3002\u305d\u3057\u3066\u3082\u3046\u4e00\u3064\u304c\u3001\u305d\u306e\u7ffb\u8a33\u5148\u3092\u5b9f\u969b\u306b\u53d6\u308a\u306b\u884c\u304f\u624b\u6bb5\u306b\u3001\u4e88\u7b97\u304c\u78ba\u4fdd\u3055\u308c\u305f\u3053\u3068\u3067\u3059\u3002\u7ffb\u8a33\u3060\u3051\u3057\u3066\u3082\u3001\u6e2c\u308b\u624b\u6bb5\u304c\u306a\u3051\u308c\u3070\u6307\u6a19\u306f\u52d5\u304d\u307e\u305b\u3093\u3002<\/p>\n<h3 id=\"\u4e8b\u4f8b3\u30b5\u30a4\u30cd\u30fc\u30b8\u306e\u898b\u3089\u308c\u305f\u304b\u3092ai\u30ab\u30e1\u30e9\u3067\u6e2c\u308b\u4eac\u90fd\u5e9c\u306e\u3042\u308b\u5730\u57df\u9032\u884c\u4e2d\">\u4e8b\u4f8b3\uff5c\u30b5\u30a4\u30cd\u30fc\u30b8\u306e\u300c\u898b\u3089\u308c\u305f\u304b\u300d\u3092AI\u30ab\u30e1\u30e9\u3067\u6e2c\u308b\uff08\u4eac\u90fd\u5e9c\u306e\u3042\u308b\u5730\u57df\u30fb\u9032\u884c\u4e2d\uff09<\/h3>\n<ul>\n<li><strong>\u5236\u7d04<\/strong>\uff1a\u5e9c\u5185\u306e\u4e2d\u5fc3\u90fd\u5e02\u307e\u3067\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u306e\u89b3\u5149\u5ba2\u306f\u6765\u308b\u3082\u306e\u306e\u3001\u305d\u3053\u304b\u3089\u5148\u306e\u5468\u8fba\u30a8\u30ea\u30a2\u3078\u306f\u6d41\u308c\u3066\u3053\u306a\u3044\u3001\u3068\u3044\u3046\u8ab2\u984c\u3067\u3057\u305f<\/li>\n<li><strong>\u5224\u65ad<\/strong>\uff1a\u305d\u306e\u4e2d\u5fc3\u90fd\u5e02\u306b\u3042\u308b\u30b5\u30a4\u30cd\u30fc\u30b8\u3092\u30b8\u30e3\u30c3\u30af\u3059\u308b\u5f62\u3067\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u3092\u914d\u4fe1\u3057\u307e\u3057\u305f\u3002KPI\u306f\u300c\u305d\u306e\u8868\u793a\u306b\u3069\u308c\u3060\u3051\u63a5\u89e6\u3057\u3066\u3082\u3089\u3048\u305f\u304b\u300d\u3067\u3059\u3002\u691c\u8a3c\u306e\u305f\u3081\u306bAI\u30ab\u30e1\u30e9\u3092\u8a2d\u7f6e\u3057\u3066\u3044\u307e\u3059<\/li>\n<li><strong>\u7d50\u679c<\/strong>\uff1a\u73fe\u5728\u9032\u884c\u4e2d\u306e\u6848\u4ef6\u306e\u305f\u3081\u3001\u8a55\u4fa1\u306f\u307e\u3060\u9014\u4e2d\u3067\u3059<\/li>\n<li><strong>\u518d\u73fe\u6761\u4ef6<\/strong>\uff1a\u30b5\u30a4\u30cd\u30fc\u30b8\u306f\u300c\u51fa\u7a3f\u3057\u305f\u300d\u3067\u7d42\u308f\u308a\u304c\u3061\u3067\u3059\u3002\u63a5\u89e6\u3092\u6e2c\u308b\u624b\u6bb5\u3092\u3001\u51fa\u7a3f\u3068\u540c\u6642\u306b\u7d44\u307f\u8fbc\u3093\u3060\u3053\u3068\u304c\u8981\u70b9\u306b\u306a\u308a\u307e\u3059<\/li>\n<\/ul>\n<h3 id=\"\u4ef6\u304b\u3089\u8a00\u3048\u308b\u3053\u3068\">3\u4ef6\u304b\u3089\u8a00\u3048\u308b\u3053\u3068<\/h3>\n<p>\u4e26\u3079\u3066\u307f\u308b\u3068\u3001KPI\u306e\u5c04\u7a0b\u3092\u6c7a\u3081\u3066\u3044\u305f\u306e\u306f\u65bd\u7b56\u306e\u91cd\u8981\u5ea6\u3067\u306f\u306a\u304f\u3001\u8a08\u6e2c\u624b\u6bb5\u306b\u4e88\u7b97\u304c\u3064\u3044\u305f\u304b\u3069\u3046\u304b\u3067\u3057\u305f\u3002\u4e8b\u4f8b1\u3067\u306f\u6765\u8a2a\u306e\u8a08\u6e2c\u306b\u4e88\u7b97\u304c\u3064\u304b\u305a\u3001KPI\u306f\u30ea\u30fc\u30c1\u3067\u6b62\u307e\u308a\u307e\u3057\u305f\u3002\u4e8b\u4f8b2\u3067\u306f\u30d3\u30fc\u30b3\u30f3\u306b\u4e88\u7b97\u304c\u3064\u304d\u3001\u5206\u6563\u3068\u3044\u3046\u6e2c\u308a\u306b\u304f\u3044\u6307\u6a19\u3092\u4e3bKPI\u306b\u7f6e\u3051\u307e\u3057\u305f\u3002\u4e8b\u4f8b3\u3067\u306fAI\u30ab\u30e1\u30e9\u3092\u5165\u308c\u305f\u306e\u3067\u3001\u8868\u793a\u3078\u306e\u63a5\u89e6\u304c\u6570\u5b57\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u304b\u3089\u5f15\u3051\u308b\u5b9f\u52d9\u4e0a\u306e\u7d50\u8ad6\u306f\u4e00\u3064\u3067\u3059\u3002<strong>KPI\u3092\u6c7a\u3081\u3066\u304b\u3089\u6e2c\u308a\u65b9\u3092\u8003\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4e88\u7b97\u3092\u7d44\u3080\u6bb5\u968e\u3067\u300c\u4f55\u3092\u6e2c\u308b\u624b\u6bb5\u306b\u3044\u304f\u3089\u5145\u3066\u308b\u304b\u300d\u3092\u5148\u306b\u6c7a\u3081\u308b\u3002<\/strong> \u9806\u756a\u304c\u9006\u306b\u306a\u308b\u3068\u3001\u6e2c\u308c\u306a\u3044\u6307\u6a19\u304c\u6b8b\u308b\u304b\u3001\u6e2c\u308c\u308b\u7bc4\u56f2\u307e\u3067\u76ee\u6a19\u304c\u7e2e\u3080\u304b\u306e\u3001\u3069\u3061\u3089\u304b\u306b\u306a\u308a\u307e\u3059\u3002\u524d\u8005\u306f\u5e74\u5ea6\u672b\u306b\u5f62\u9ab8\u5316\u3057\u3001\u5f8c\u8005\u306f\u4e8b\u696d\u305d\u306e\u3082\u306e\u304c\u5c0f\u3055\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u8907\u6570\u306e\u4e3b\u4f53\u3092\u5dfb\u304d\u8fbc\u307f\u306a\u304c\u3089\u5730\u57df\u306e\u65bd\u7b56\u3092\u7a4d\u307f\u4e0a\u3052\u305f\u5b9f\u88c5\u4f8b\u3068\u3057\u3066\u306f\u3001<a href=\"https:\/\/digitalpromotion.co.jp\/dp-journal\/dpj-20260601-02\/\">\u30b5\u30a6\u30ca\u3067\u5730\u57df\u6d3b\u6027\u5316\uff5c\u9759\u5ca1\u30b5\u30a6\u30ca\u5354\u8b70\u4f1a95\u56e3\u4f53\u30fb3\u770c\u5468\u904a\u3078\u306e\u767a\u5c55\u53f2<\/a>\u3068\u3001<a href=\"https:\/\/digitalpromotion.co.jp\/dp-journal\/dpj-20260601-01\/\">\u5927\u6751\u6e7e\u30e2\u30c7\u30eb\u8a73\u89e3\uff5c\u5730\u57df\u5546\u793e\u00d7\u62e0\u70b9\u00d7\u6d3e\u9063\u578b\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u00d7\u81ea\u524d\u30e1\u30c7\u30a3\u30a2\u3067\u5730\u57df\u3092\u56de\u3059\u5b9f\u88c5<\/a>\u3067\u6271\u3063\u3066\u3044\u307e\u3059\u3002\u3044\u305a\u308c\u3082\u5358\u4e00\u306e\u4e3b\u4f53\u3067\u306f\u5b8c\u7d50\u3057\u306a\u3044\u69cb\u9020\u3067\u3001\u6307\u6a19\u306e\u5408\u610f\u305d\u306e\u3082\u306e\u304c\u5b9f\u52d9\u306e\u4e00\u90e8\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2 id=\"\u3084\u3063\u3066\u306f\u3044\u3051\u306a\u3044\u3053\u3068\">\u3084\u3063\u3066\u306f\u3044\u3051\u306a\u3044\u3053\u3068<\/h2>\n<ul>\n<li><strong>\u8ca1\u6e90\u3092\u78ba\u8a8d\u305b\u305a\u306b\u6307\u6a19\u306e\u8b70\u8ad6\u3092\u59cb\u3081\u308b\u3002<\/strong> \u524d\u63d0\u304c\u9055\u3046\u4eba\u540c\u58eb\u3067\u6307\u6a19\u3092\u51fa\u3057\u5408\u3046\u3068\u3001\u5426\u5b9a\u3057\u5408\u3046\u5f62\u306b\u306a\u308a\u307e\u3059<\/li>\n<li><strong>\u5730\u57df\u5168\u4f53\u306e\u6570\u5b57\u3092\u4e8b\u696d\u306e\u6210\u679c\u3068\u3057\u3066\u51fa\u3059\u3002<\/strong> \u89b3\u5149\u5165\u8fbc\u5ba2\u6570\u3082\u5b9a\u4f4f\u4eba\u53e3\u3082\u3001\u4ea4\u4ed8\u91d1\u306e\u4f5c\u6cd5\u3067\u306f\u76f4\u63a5\u6027\u3092\u6e80\u305f\u3057\u307e\u305b\u3093<\/li>\n<li><strong>\u6e80\u8db3\u5ea6\u3092\u7121\u6761\u4ef6\u306b\u5916\u3059\uff0f\u7121\u6761\u4ef6\u306b\u4f7f\u3046\u3002<\/strong> \u5236\u5ea6\u306b\u3088\u3063\u3066\u6271\u3044\u304c\u9006\u306b\u306a\u308a\u307e\u3059\u3002\u78ba\u8a8d\u3057\u3066\u304b\u3089\u6c7a\u3081\u307e\u3059<\/li>\n<li><strong>\u8a08\u6e2c\u30b3\u30b9\u30c8\u306e\u91cd\u3044\u6307\u6a19\u3092\u7f6e\u304f\u3002<\/strong> \u521d\u5e74\u5ea6\u306f\u6e2c\u308c\u3066\u3082\u30012\u5e74\u76ee\u306b\u6e2c\u3089\u308c\u306a\u304f\u306a\u308a\u307e\u3059<\/li>\n<li><strong>\u6e2c\u308a\u65b9\u3092\u6c7a\u3081\u306a\u3044\u307e\u307eKPI\u3060\u3051\u5148\u306b\u6c7a\u3081\u308b\u3002<\/strong> \u8a08\u6e2c\u624b\u6bb5\u306b\u4e88\u7b97\u304c\u3064\u304b\u306a\u3044\u6307\u6a19\u306f\u3001\u7f6e\u3044\u305f\u6642\u70b9\u304b\u3089\u6e2c\u308c\u307e\u305b\u3093\u3002\u6307\u6a19\u306e\u8b70\u8ad6\u3068\u540c\u6642\u306b\u3001\u6e2c\u308b\u624b\u6bb5\u3068\u8cbb\u7528\u3082\u6c7a\u3081\u307e\u3059<\/li>\n<li><strong>KGI\u3092\u4e3b\u4f53\u3054\u3068\u306b\u5225\u3005\u306b\u6301\u3064\u3002<\/strong> \u4e2d\u9593KPI\u306f\u5206\u3051\u3066\u3088\u3044\u3067\u3059\u304c\u3001\u76ee\u7684\u5730\u304c\u5206\u304b\u308c\u308b\u3068\u512a\u5148\u9806\u4f4d\u304c\u6700\u5f8c\u307e\u3067\u63c3\u3044\u307e\u305b\u3093<\/li>\n<li><strong>\u672a\u9054\u3060\u3063\u305f\u3068\u304d\u306b\u6307\u6a19\u3060\u3051\u3092\u4e0b\u3052\u308b\u3002<\/strong> \u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u3001KPI\u3084\u76ee\u6a19\u6c34\u6e96\u306e\u59a5\u5f53\u6027\u305d\u306e\u3082\u306e\u3092\u5916\u90e8\u6709\u8b58\u8005\u3092\u542b\u3081\u3066\u691c\u8a3c\u3059\u308b\u3053\u3068\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002\u4e8b\u696d\u8a08\u753b\u5074\u306b\u539f\u56e0\u304c\u3042\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059<\/li>\n<\/ul>\n<h2 id=\"\u307e\u3068\u3081\">\u307e\u3068\u3081<\/h2>\n<p>\u5730\u57df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u304c\u63c3\u308f\u306a\u3044\u306e\u306f\u3001\u62c5\u5f53\u8005\u306e\u529b\u91cf\u306e\u554f\u984c\u3067\u306f\u306a\u304f\u3001<strong>\u8ca1\u6e90\u306e\u5236\u5ea6\u3054\u3068\u306b\u300c\u826f\u3044\u6307\u6a19\u300d\u306e\u5b9a\u7fa9\u304c\u9055\u3046<\/strong>\u304b\u3089\u3067\u3059\u3002\u5730\u65b9\u5275\u751f\u95a2\u4fc2\u4ea4\u4ed8\u91d1\u306f\u5ba2\u89b3\u6027\u30fb\u76f4\u63a5\u6027\u30fb\u59a5\u5f53\u306a\u6c34\u6e96\u3092\u6c42\u3081\u3066\u6e80\u8db3\u5ea6\u3092\u9000\u3051\u3001\u89b3\u5149\u5e81\u306eDMO\u767b\u9332\u8981\u4ef6\u306f\u4f4f\u6c11\u6e80\u8db3\u5ea6\u3068\u6765\u8a2a\u8005\u6e80\u8db3\u5ea6\u3092\u5fc5\u9808KPI\u306b\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3060\u304b\u3089\u6700\u521d\u306b\u3084\u308b\u306e\u306f\u3001\u6307\u6a19\u306e\u5019\u88dc\u51fa\u3057\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u4e88\u7b97\u304c\u3069\u306e\u5236\u5ea6\u304b\u3089\u51fa\u3066\u3044\u308b\u304b\u306e\u78ba\u8a8d\u3067\u3059\u3002\u305d\u306e\u3046\u3048\u3067\u3001\u95a2\u4fc2\u306e\u8cea\u306e\u3088\u3046\u306a\u6e2c\u308a\u306b\u304f\u3044\u6307\u6a19\u306f\u3001\u884c\u52d5\u306e\u75d5\u8de1\u3078\u7ffb\u8a33\u3057\u3066\u5236\u5ea6\u306b\u901a\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u6210\u679c\u304c\u51fa\u308b\u307e\u3067\u306e\u9577\u3044\u6642\u9593\u3092\u3001\u8ffd\u3044\u3084\u3059\u3044\u4e2d\u9593KPI\u3067\u652f\u3048\u308b\u3002<strong>\u4e2d\u9593KPI\u306e\u826f\u3057\u60aa\u3057\u3092\u6c7a\u3081\u308b\u306e\u306f\u3001\u53b3\u5bc6\u3055\u3088\u308a\u3001\u6e2c\u308a\u7d9a\u3051\u3089\u308c\u308b\u304b\u3068\u3001\u610f\u6b32\u3092\u6298\u3089\u306a\u3044\u6c34\u6e96\u304b\u3069\u3046\u304b\u3067\u3059\u3002<\/strong><\/p>\n<p>\u3082\u3046\u4e00\u3064\u3001\u5b9f\u52d9\u3067\u52b9\u304f\u306e\u304c\u9806\u756a\u3067\u3059\u3002<strong>KPI\u3092\u6c7a\u3081\u3066\u304b\u3089\u6e2c\u308a\u65b9\u3092\u8003\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4e88\u7b97\u3092\u7d44\u3080\u6bb5\u968e\u3067\u300c\u4f55\u3092\u6e2c\u308b\u624b\u6bb5\u306b\u3044\u304f\u3089\u5145\u3066\u308b\u304b\u300d\u3092\u5148\u306b\u6c7a\u3081\u308b\u3002<\/strong> \u5f53\u793e\u304c\u95a2\u308f\u3063\u3066\u304d\u305f\u81ea\u6cbb\u4f53\u30fb\u5730\u57df\u306e\u6848\u4ef6\u3067\u3082\u3001KPI\u3092\u3069\u3053\u307e\u3067\u7f6e\u3051\u308b\u304b\u3092\u6c7a\u3081\u3066\u3044\u305f\u306e\u306f\u3001\u65bd\u7b56\u306e\u91cd\u8981\u5ea6\u3067\u306f\u306a\u304f\u8a08\u6e2c\u624b\u6bb5\u306b\u78ba\u4fdd\u3067\u304d\u305f\u4e88\u7b97\u3067\u3057\u305f\u3002<\/p>\n<p>\u5730\u57df\u306e\u65bd\u7b56\u306eKPI\u8a2d\u8a08\u3084\u3001\u8907\u6570\u4e3b\u4f53\u3067\u306e\u5408\u610f\u5f62\u6210\u306b\u3064\u3044\u3066\u306e\u3054\u76f8\u8ac7\u306f\u3001<a href=\"https:\/\/digitalpromotion.co.jp\/contact\/\">\u304a\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0<\/a>\u304b\u3089\u3054\u9023\u7d61\u304f\u3060\u3055\u3044\u3002<strong>\u3044\u307e\u7f6e\u3044\u3066\u3044\u308b\u6307\u6a19\u3068\u3001\u305d\u306e\u8ca1\u6e90\u304c\u4f55\u304b\u3092\u4e00\u89a7\u306b\u3057\u3066\u3044\u305f\u3060\u304f<\/strong>\u3068\u3001\u521d\u56de\u304b\u3089\u5177\u4f53\u7684\u306a\u8a71\u306b\u5165\u308c\u307e\u3059\u3002<\/p>\n<h2 id=\"\u95a2\u9023\u8a18\u4e8b\">\u95a2\u9023\u8a18\u4e8b<\/h2>\n<ul>\n<li><a href=\"https:\/\/digitalpromotion.co.jp\/dp-journal\/dpj-20260529-01\/\">\u5730\u57df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff5c\u5730\u65b9\u4f01\u696d\u30fb\u81ea\u6cbb\u4f53\u304c\u62bc\u3055\u3048\u308b\u5168\u4f53\u8a2d\u8a08<\/a><\/li>\n<li><a href=\"https:\/\/digitalpromotion.co.jp\/dp-journal\/dpj-20260520-01\/\">\u5730\u57df\u5275\u751f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u5730\u65b9\u5275\u751f\u3068\u306e\u9055\u3044\u30fb\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u306e\u9032\u3081\u65b9\u3068KPI<\/a><\/li>\n<li><a href=\"https:\/\/digitalpromotion.co.jp\/dp-journal\/dpj-20260820-01\/\">\u30a8\u30ea\u30a2\u30d5\u30a1\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff5c\u5730\u57df\u30e1\u30c7\u30a3\u30a2\u3068\u30ea\u30a2\u30eb\u63a5\u70b9\u3067\u30a8\u30ea\u30a2\u306e\u95a2\u5fc3\u5c64\u3092\u30d5\u30a1\u30f3\u5316\u3059\u308b\u4e2d\u4f4d\u30ec\u30a4\u30e4\u8a2d\u8a08<\/a><\/li>\n<li><a href=\"https:\/\/digitalpromotion.co.jp\/dp-journal\/dpj-20260629-02\/\">\u5e97\u8217\u8ca9\u4fc3\u306eKPI\u8a2d\u8a08\uff5c\u5929\u5019\u30fb\u5ba2\u6570\u30fb\u65bd\u7b56\u306e\u4ea4\u7d61\u3092\u5207\u308b\u6bd4\u8f03\u30d5\u30ec\u30fc\u30e0<\/a><\/li>\n<li><a href=\"https:\/\/digitalpromotion.co.jp\/dp-journal\/dpj-20260731-01\/\">SNS\u904b\u7528\u306eKPI\u8a2d\u5b9a\uff5c\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3092\u6368\u3066\u3001\u76ee\u7684\u5225KPI\u30c4\u30ea\u30fc\u3067\u8a2d\u8a08\u3059\u308b<\/a><\/li>\n<li><a href=\"https:\/\/digitalpromotion.co.jp\/dp-journal\/dpj-20260601-01\/\">\u5927\u6751\u6e7e\u30e2\u30c7\u30eb\u8a73\u89e3\uff5c\u5730\u57df\u5546\u793e\u00d7\u62e0\u70b9\u00d7\u6d3e\u9063\u578b\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u00d7\u81ea\u524d\u30e1\u30c7\u30a3\u30a2\u3067\u5730\u57df\u3092\u56de\u3059\u5b9f\u88c5<\/a><\/li>\n<\/ul>\n<h2 id=\"\u3088\u304f\u3042\u308b\u8cea\u554ffaq\">\u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQ\uff09<\/h2>\n<p><strong>Q1: \u5730\u57df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u306f\u3001\u7d50\u5c40\u3069\u308c\u3092\u898b\u308c\u3070\u3044\u3044\u3093\u3067\u3059\u304b\uff1f<\/strong> \u4e00\u3064\u306b\u6c7a\u307e\u308a\u307e\u305b\u3093\u3002\u8ca1\u6e90\u306e\u5236\u5ea6\u306b\u3088\u3063\u3066\u6c42\u3081\u3089\u308c\u308b\u4f5c\u6cd5\u304c\u9055\u3046\u305f\u3081\u3067\u3059\u3002\u4ea4\u4ed8\u91d1\u306a\u3089\u5ba2\u89b3\u7684\u3067\u76f4\u63a5\u6027\u306e\u3042\u308b\u5b9f\u6e2c\u5024\u3001DMO\u95a2\u9023\u306a\u3089\u624b\u5f15\u66f8\u3067\u5b9a\u3081\u3089\u308c\u305f\u5fc5\u9808KPI\u3001\u81ea\u793e\u4e88\u7b97\u306a\u3089\u95a2\u4fc2\u306e\u8cea\u306e\u3088\u3046\u306a\u6307\u6a19\u3082\u7f6e\u3051\u307e\u3059\u3002\u307e\u305a\u8ca1\u6e90\u3092\u5206\u89e3\u3057\u3066\u304b\u3089\u6307\u6a19\u3092\u6c7a\u3081\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><strong>Q2: \u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u6e80\u8db3\u5ea6\u306f\u4f7f\u3063\u3066\u306f\u3044\u3051\u306a\u3044\u3093\u3067\u3059\u304b\uff1f<\/strong> \u5236\u5ea6\u306b\u3088\u308a\u307e\u3059\u3002\u5730\u65b9\u5275\u751f\u95a2\u4fc2\u4ea4\u4ed8\u91d1\u3067\u306f\u3001\u4e3b\u89b3\u7684\u306a\u6307\u6a19\u3068\u3057\u3066\u614e\u91cd\u306b\u6271\u3046\u3079\u304d\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3067\u89b3\u5149\u5e81\u306eDMO\u5411\u3051\u624b\u5f15\u66f8\u3067\u306f\u3001\u6765\u8a2a\u8005\u6e80\u8db3\u5ea6\u3068\u4f4f\u6c11\u6e80\u8db3\u5ea6\u304c\u5fc5\u9808KPI\u306b\u5165\u3063\u3066\u3044\u307e\u3059\u3002\u540c\u3058\u5730\u57df\u306e\u65bd\u7b56\u3067\u3082\u6271\u3044\u304c\u9006\u306b\u306a\u308b\u306e\u3067\u3001\u8ca1\u6e90\u304b\u3089\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><strong>Q3: \u5358\u5e74\u5ea6\u4e88\u7b97\u3060\u3068\u3001\u7d99\u7d9a\u7684\u306a\u53d6\u308a\u7d44\u307f\u306f\u3067\u304d\u306a\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong> \u3067\u304d\u307e\u3059\u3002\u5730\u65b9\u81ea\u6cbb\u6cd5\u306b\u306f\u7d99\u7d9a\u8cbb\uff08\u7b2c212\u6761\uff09\u3001\u7e70\u8d8a\u660e\u8a31\u8cbb\uff08\u7b2c213\u6761\uff09\u3001\u50b5\u52d9\u8ca0\u62c5\u884c\u70ba\uff08\u7b2c214\u6761\uff09\u3068\u3044\u3046\u3001\u5e74\u5ea6\u3092\u307e\u305f\u3050\u305f\u3081\u306e\u4ed5\u7d44\u307f\u304c\u7528\u610f\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3044\u305a\u308c\u3082\u4e88\u7b97\u3068\u3057\u3066\u5b9a\u3081\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3001\u65bd\u7b56\u304c\u59cb\u307e\u3063\u3066\u304b\u3089\u3067\u306f\u4f7f\u3048\u307e\u305b\u3093\u3002\u4e88\u7b97\u7de8\u6210\u306e\u6bb5\u968e\u3067\u6c7a\u3081\u307e\u3059\u3002<\/p>\n<p><strong>Q4: \u4e2d\u9593KPI\u306f\u4f55\u500b\u304f\u3089\u3044\u7f6e\u304f\u306e\u304c\u9069\u5f53\u3067\u3059\u304b\uff1f<\/strong> \u6570\u3088\u308a\u3001\u6e2c\u308a\u7d9a\u3051\u3089\u308c\u308b\u304b\u3067\u6c7a\u3081\u3066\u304f\u3060\u3055\u3044\u3002\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3082\u3001\u76ee\u6a19\u9054\u6210\u306e\u624b\u6bb5\u306f\u4e00\u3064\u3068\u306f\u9650\u3089\u306a\u3044\u305f\u3081\u8907\u6570\u306eKPI\u304c\u8a2d\u5b9a\u3055\u308c\u5f97\u308b\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u521d\u5e74\u5ea6\u306b\u6e2c\u308c\u3066\u30822\u5e74\u76ee\u306b\u8ab0\u3082\u6e2c\u3089\u306a\u304f\u306a\u308b\u6307\u6a19\u306f\u3001\u8a2d\u8a08\u3068\u3057\u3066\u5931\u6557\u3067\u3059\u3002\u8a08\u6e2c\u306e\u62c5\u5f53\u3068\u983b\u5ea6\u3092\u6c7a\u3081\u3089\u308c\u308b\u6570\u306b\u53ce\u3081\u308b\u306e\u304c\u73fe\u5b9f\u7684\u3067\u3059\u3002<\/p>\n<p><strong>Q5: \u884c\u653f\u5074\u304c\u7f6e\u3044\u305f\u6307\u6a19\u306b\u7d0d\u5f97\u3067\u304d\u306a\u3044\u3068\u304d\u306f\u3001\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u3067\u3059\u304b\uff1f<\/strong> \u305d\u306e\u6307\u6a19\u304c\u3069\u306e\u5236\u5ea6\u306e\u8981\u4ef6\u304b\u3089\u6765\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3068\u3053\u308d\u304b\u3089\u59cb\u3081\u3066\u304f\u3060\u3055\u3044\u3002\u5236\u5ea6\u4e0a\u306e\u5fc5\u9808\u9805\u76ee\u3067\u3042\u308c\u3070\u52d5\u304b\u305b\u307e\u305b\u3093\u3002\u305d\u306e\u5834\u5408\u306f\u3001\u5236\u5ea6\u306b\u51fa\u3059\u6307\u6a19\u3068\u306f\u5225\u306b\u3001\u81ea\u5206\u305f\u3061\u304c\u65bd\u7b56\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3092\u6301\u3064\u5f62\u306b\u3057\u307e\u3059\u3002\u4e21\u65b9\u3092\u540c\u3058\u3082\u306e\u306b\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p><strong>Q6: KPI\u304c\u672a\u9054\u3060\u3063\u305f\u3068\u304d\u3001\u307e\u305a\u4f55\u3092\u7591\u3046\u3079\u304d\u3067\u3059\u304b\uff1f<\/strong> \u6307\u6a19\u305d\u306e\u3082\u306e\u3068\u76ee\u6a19\u6c34\u6e96\u3092\u7591\u3063\u3066\u3088\u3044\u3067\u3059\u3002\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3082\u3001\u601d\u3046\u3088\u3046\u306b\u5230\u9054\u3057\u306a\u3044\u5834\u5408\u306b\u306f\u4e8b\u696d\u8a08\u753b\u3084\u4e8b\u696d\u4f53\u5236\u304c\u9069\u5207\u3067\u306a\u3044\u30b1\u30fc\u30b9\u306b\u52a0\u3048\u3066\u3001\u8a2d\u5b9a\u3055\u308c\u305fKPI\u3084\u76ee\u6a19\u6c34\u6e96\u304c\u539f\u56e0\u306e\u30b1\u30fc\u30b9\u3082\u3042\u308b\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u3046\u3048\u3067\u3001KPI\u306e\u9069\u5207\u6027\u3068\u6c34\u6e96\u306e\u59a5\u5f53\u6027\u306b\u3064\u3044\u3066\u5916\u90e8\u6709\u8b58\u8005\u306b\u3088\u308b\u691c\u8a3c\u3092\u884c\u3046\u3053\u3068\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2 id=\"\u53c2\u8003\u6587\u732e\">\u53c2\u8003\u6587\u732e<\/h2>\n<ul>\n<li>\u5185\u95a3\u5e9c\u5730\u65b9\u5275\u751f\u63a8\u9032\u4e8b\u52d9\u5c40\u300c<a href=\"https:\/\/www.chisou.go.jp\/sousei\/pdf\/04_r3_guideline-kpi.pdf\">\u5730\u65b9\u5275\u751f\u4e8b\u696d\u5b9f\u65bd\u306e\u305f\u3081\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\uff08\u5730\u65b9\u5275\u751f\u95a2\u4fc2\u4ea4\u4ed8\u91d1\u3092\u6d3b\u7528\u3057\u305f\u4e8b\u696d\u306e\u7acb\u6848\u30fb\u6539\u5584\u306e\u624b\u5f15\u304d\uff09<\/a>\u300d\uff08\u53d6\u5f97\u65e5\uff1a2026-08-22\uff09<\/li>\n<li>\u89b3\u5149\u5e81\u89b3\u5149\u5730\u57df\u632f\u8208\u8ab2\u300c<a href=\"https:\/\/www.mlit.go.jp\/kankocho\/content\/001889407.pdf\">\u89b3\u5149\u5730\u57df\u3065\u304f\u308a\u6cd5\u4eba\uff08DMO\uff09\u306b\u3088\u308bKGI\u30fbKPI\u8a08\u6e2c\u306b\u4fc2\u308b\u624b\u5f15\u66f8 ver1.0<\/a>\u300d\uff08\u4ee4\u548c7\u5e744\u6708\u3001\u53d6\u5f97\u65e5\uff1a2026-08-22\uff09<\/li>\n<li>e-Gov\u6cd5\u4ee4\u691c\u7d22\u300c<a href=\"https:\/\/laws.e-gov.go.jp\/law\/322AC0000000067\">\u5730\u65b9\u81ea\u6cbb\u6cd5\uff08\u662d\u548c\u4e8c\u5341\u4e8c\u5e74\u6cd5\u5f8b\u7b2c\u516d\u5341\u4e03\u53f7\uff09<\/a>\u300d\u7b2c208\u6761\u30fb\u7b2c212\u6761\u30fb\u7b2c213\u6761\u30fb\u7b2c214\u6761\uff08\u53d6\u5f97\u65e5\uff1a2026-08-22\uff09<\/li>\n<li>\u5f8c\u85e4\u6643<a href=\"https:\/\/amzn.to\/4dLMFGs\">\u300e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6311\u3080\u5730\u57df\u5275\u751f\u300f<\/a>\uff082025\u5e74\u30fbAmazonPOD\uff09<\/li>\n<\/ul>\n<hr \/>\n<p><strong>\u6700\u7d42\u66f4\u65b0\u65e5<\/strong>\uff1a2026-08-25\uff0f\u521d\u56de\u516c\u958b <strong>\u8457\u8005<\/strong>\uff1a\u5f8c\u85e4\u6643\uff08\u682a\u5f0f\u4f1a\u793e\u30c7\u30b8\u30bf\u30eb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3 \u4ee3\u8868\u53d6\u7de0\u5f79\u793e\u9577\uff09\u3002\u8457\u66f8<a href=\"https:\/\/amzn.to\/4dLMFGs\">\u300e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6311\u3080\u5730\u57df\u5275\u751f\u300f\uff082025\u5e74\uff09<\/a>\u3001\u30b7\u30a7\u30a2\u51fa\u7248<a href=\"https:\/\/amzn.to\/3RRpkvE\">\u300e\u300c\u30bc\u30ed\u30a4\u30c1\u300d\u306e\u6311\u6226 Vol.2\u300f<\/a>\u7b2c10\u7ae0\u5bc4\u7a3f\u3002\u5730\u57df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u88c5\u652f\u63f4\u3092\u5c02\u9580\u9818\u57df\u3068\u3059\u308b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u540c\u3058\u5730\u57df\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306a\u306e\u306b\u3001\u95a2\u308f\u308b\u4eba\u306b\u3088\u3063\u3066\u300c\u826f\u3044KPI\u300d\u306e\u5b9a\u7fa9\u304c\u98df\u3044\u9055\u3046\u3002\u539f\u56e0\u306f\u62c5\u5f53\u8005\u306e\u529b\u91cf\u3067\u306f\u306a\u304f\u3001\u8ca1\u6e90\u3068\u306a\u308b\u5236\u5ea6\u3054\u3068\u306b\u6307\u6a19\u306e\u4f5c\u6cd5\u304c\u9055\u3046\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u5730\u65b9\u5275\u751f\u95a2\u4fc2\u4ea4\u4ed8\u91d1\u306f\u6e80\u8db3\u5ea6\u3092\u9000\u3051\u3001\u89b3\u5149\u5e81\u306eDMO\u767b\u9332\u8981\u4ef6\u306f\u6e80\u8db3\u5ea6\u3092\u5fc5\u9808KPI\u306b\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002\u5236\u5ea6\u3054\u3068\u306e\u4f5c\u6cd5\u306e\u9055\u3044\u3068\u3001\u95a2\u4fc2\u306e\u8cea\u306e\u3088\u3046\u306a\u6e2c\u308a\u306b\u304f\u3044\u6307\u6a19\u3092\u5236\u5ea6\u306b\u901a\u3059\u624b\u9806\u3001\u305d\u3057\u3066\u4e2d\u9593KPI\u3092\u8ffd\u3044\u3084\u3059\u304f\u7f6e\u304f\u65b9\u6cd5\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":11,"featured_media":2079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[123],"tags":[135,139],"acf":[],"yoast_head":"<!-- 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